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Twitter guarantees Video Ads

While it could be said there's no such thing as a sure thing, Twitter is trying to get close with its new guarantee for video advertising.

Money back guarantee?

Twitter is working with the Dentsu Aegis Network to provide select advertisers guarantees around their video ads.

While the details are still being ironed out, it's speculated this assurance will come in the form of pre-roll ads being seen by lucrative target groups.

But wait, there's more!

These pre-roll ads will be vetted by third parties, including Integral Ad Science.

While the guarantee comes with a hefty price tag in the low six figure realm, it could help push Twitter's revenue with video ads. Currently it's one of the few big players, besides YouTube, to offer pre-roll ads.

Meanwhile, Facebook has recently announced plans for mid-roll videos ads.

Stay tuned to see which keeps eyeballs glued for longer.

Learn with SMK through February

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February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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