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Twitter’s timeline is about to get noisier

Over the past year Twitter has rolled out a number of updates aiming to make the timeline less busy.

Its latest update seems a step in the other direction: tweets from people you don't follow will now appear in the timeline.

Time out

Twitter's been testing the feature over several months, and explained that users have responded positively to the introduced tweets.

“We recently ran experiments that showed different types of content in your timeline: recommended Tweets, accounts and topics.

“Testing indicated that most people enjoy seeing Tweets from accounts they may not follow, based on signals such as activity from accounts you do follow, the popularity of the Tweets, and how people in your network interact with them,” wrote Trevor O'Brien from Twitter's Product Team.

Targeted tweets

These tweets will be selected based on their popularity, and how other people in the user's network are interacting with them. 

At the time of writing the update is rolling out to a select number of users. It will be interesting to see if users agree with what Twitter thinks they find interesting.

To find out more visit blog.twitter.com

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