[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

WhatsApp unveils new Bag of Tricks

WhatsApp is keeping up with the Joneses, and has launched three visual-inspired features.

Look at me

WhatsApp has new bells and whistles for Filters, Albums, and Reply Shortcuts.

There are now five filters available to jazz up WhatsApp photos, videos, and GIFs. These are black and white, pop, cool, film, and chrome.

Power play

You can also now post more rapidly, without clogging up your feed. Post four or more videos or pics and WhatsApp will automatically bunch them into an album.

Your friends can swipe through the albums and check out your content in full screen.

Finally, you can also reply directly to individual messages contained within a thread.

Image is everything

The updates move WhatsApp away from text-based messaging, and towards visual content. And by extension, into competition with arch-rival Snapchat, and fellow Facebook stablemate Messenger.

Still, it’s a pretty good problem for Facebook to have – each of its messaging apps have over 1 billion users.

What’s your messaging app of choice? Let us know in the Comments.

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU