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New promo opps on Pinterest

Visually similar search and paid pins becoming more practical on Pinterest as it progresses to wordlessness.

Worth 1000 words

A visual search function has been implemented on Pinterest via a new search icon to be appearing in the corner of each pin. Tapping it uses the source pin as a basis for a AI-powered search.

Pinterest trawls its content for pins that it thinks are about the same as the basis pin, then it presents suggestions to the user for what they should look at next.

VSEO and paid pins

Marketers can ride this wave by making Pinned content to match popular pins. Much like old fashioned SEO, this will necessitate knowing what’s hot and understanding how the AI vets images for similarity.

More directly, marketers can pay to appear in ‘similar pin’ searches. Yes, much like promoted posts on Facebook, paid pins will be getting priority treatment on Pinterest.

Linked to Lens

Lens is a related feature that Pinterest has updated recently. It lets people photograph something they like to serve as a basis for a visual pin search.

There are hints that the paid pin prioritisation could be spreading to Lens results shortly too.

Is visual SEO part of your product promotion plan? 

Learn with SMK through November

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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