Big changes
Engagement from Pinterest campaigns increased 300%, with Kinetic crediting the social sharing company for improving its product.
"As they continue to roll out new tools for advertisers, we anticipate it will become an even more important channel for sharing visual assets and appealing to consumers, especially for retail advertisers," chief executive Matt Gilbert said.
On the go
Facebook and Instagram were favoured by Kinetic's retail clients, who directed 75% of their spend to mobile and video ads on the popular platforms.
While video is once again the big trend, the research suggests that brands are slowly transitioning to the platform that offers a combination of the best targeting and subsequent return on investment.
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