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Pinterest marketing matures with keyword search

As Pinterest matures into monetisation, we're about to see an expansion of its advertising offering to include keyword search.

Pin the wheel on the bargain

The platform is  preparing to offer keyword-based buying search to marketers, according to Pinterest’s head of global sales Jon Kaplan.
 
This feature will work in a similar way to Google Ads, giving marketers much deeper metrics around audience-based buying units.
 
There will reportedly be over 400 points of data marketers can access to understand user behaviour and preference.

Think big

Pinterest continues to be one of the most lucrative networks, for brands that get the secret sauce just right. 
 
There are over 2 billion searches performed on Pinterest every month, and over half of all pinners use the platform to browse or shop for products. While 75% of repinned content originates from brands. 
 
Ahead of Pinterest’’s upcoming IPO, expect to hear more from this space soon.
 

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