[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Pinterest marketing matures with keyword search

As Pinterest matures into monetisation, we're about to see an expansion of its advertising offering to include keyword search.

Pin the wheel on the bargain

The platform is  preparing to offer keyword-based buying search to marketers, according to Pinterest’s head of global sales Jon Kaplan.
 
This feature will work in a similar way to Google Ads, giving marketers much deeper metrics around audience-based buying units.
 
There will reportedly be over 400 points of data marketers can access to understand user behaviour and preference.

Think big

Pinterest continues to be one of the most lucrative networks, for brands that get the secret sauce just right. 
 
There are over 2 billion searches performed on Pinterest every month, and over half of all pinners use the platform to browse or shop for products. While 75% of repinned content originates from brands. 
 
Ahead of Pinterest’’s upcoming IPO, expect to hear more from this space soon.
 

Learn with SMK W/C 4th July 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

Leave a Comment