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That didn’t take long: oldies flooding to Snapchat

Snapchat is going through the growing pains every successful platform faces at some point: it's beginning to appeal to the mums and dads of its core users.

Mum's the word

According to a report in the Wall Street Journal, close to 15% of smartphone users aged 35 and over are on Snapchat.

Just three years ago that figure was at 2%.

Parent trap

The Journal also revealed that 70% of smartphones users in the US now use the platform. Recently, First Lady Michelle Obama joined the Snapchat ranks.

The demographic change comes as Snapchat has surged in popularity in the past year, and now hosts more daily videos than Facebook.

Twist of fate

However this isn't a unique dilemma. The same thing happened to Facebook, which originally launched as platform for college students. Now the over 65 user group is one of the fastest growing on Facebook.

It's too early to tell if the same fate will befall Snapchat – however you can bet some millennials, and marketers paid to watch these things, are already scouting for the next big thing on social.
 

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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