[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Qantas takes off with Snapchat

Friends, concerts, festivals, airlines.

You might not have trouble picking the odd man out, but Australian Snapchat users can now get an insight into Qantas life alongside their social snaps as the company joins the platform.

Flying to your phone

The first of the country's airlines to sign up, Qantas is taking an organic approach to Snapchatting.

Cabin crew and ground staff will be given the keys to showcase all sides of the company's operations.

“They will be showcasing what they do on the job every day, often a side of flying that people rarely get to see — like an A380 wheel change, a day in the life of a cabin crew member, or the perspective from a tug driver who pushes back an aircraft,” a Qantas spokesperson said in a statement.

Friendly fun

Snapchat has over 3 million Australians among its 100 million users, and Qantas's first day on the job garnered a respectable 20,000 views.

The move could be a smart one for Qantas if its interesting, relaxed and ad-free content turns Snapchat's younger user base into future customers.

To follow Qantas on Snapchat, search for the username 'qantas'.
 

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment