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Three LinkedIn Influencers you should be listening to

LinkedIn might not be the best place to catch the latest kitten meme, but it's where you're most likely to pick up expert advice from industry leaders.

With this in mind we've put together a list of three LinkedIn Influencers you should be following.

1. Greg McKeown

Do you have trouble prioritising your to-do list? Consider the learnings from author and "essentialist' Greg McKeown. 

McKeown's LinkedIn Page is full of sensible tips of ignoring the chaff so you can be more productive and focus on the things that matter for a successful work/life balance.

2. Liz Ryan

If you're a visual learner Liz Ryan's LinkedIn Page is the place for you.

Instead of articles and stats, the CEO and founder of Human Workplace uses colourful and informative cartoons to illustrate best business practices.

Who said learning couldn't be fun?

3. Jeff Weiner

As you'd expect from the CEO of LinkedIn, Jeff Weiner's Page is prolific. 

Weiner's page is an eclectic mix of business tips and case studies, personal growth insights and even a bit of karaoke.

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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SMK Editor

November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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