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Google AdWords gets smarter, more social

Google has just released an update for AdWords that allows marketers greater targeting and social annotations when using Enhanced Campaigns.

Google+ count

Google released Enhanced Campaigns in February as a way for advertisers to target campaigns for desktop and mobile based on users' location and time of day. Since then over 1.5 million Enhanced Campaigns have been run.

The update allows marketers to include their Google+ follower counts with Enhanced Campaigns. The feature has been trialled with Red Bull, National Geographic and H&M and resulted in a 5-10 per cent increase in click-through rates.

In-App Targeting

Enhanced Campaigns have also upped their mobile reach, with marketers now able to bid on in-app ads.

“Advertisers can now reach app users, with ads in apps, based on people’s context like location, time of day and device, with enhanced campaigns. For example, if a certain mobile app has the most usage on Saturday evenings, you can increase your bid adjustments for mobile and this time of day to reach these users.

“You can also adjust bids across the key display signals like demographics, interests, topics and remarketing at the ad group level,” wrote Christian Oestlien, Director of Product Management for Google Display Network.

To learn more visit adwords.blogspot.com.au.

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SMK Editor

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