Crafty brides and grooms have often turned to Etsy for hand-made finishing touches to their wedding outfits, gifts and décor. Now they can park their registry at Etsy too.
Etsy recently appointed Melbourne-based Community Manager Kirsteene Phelan. Now they’ve launched a weddings site with contributions from wedding bloggers throughout the international community. Phelan walked us through Etsy’s new weddings offerings.
New look
The Etsy weddings site, unlike the main Etsy site, take s a decidedly editorial style – with the Australian site scrolling through hero images from an Aussie wedding to decorations and apparel.
Stories and Advice
Continuing the editorial theme, are a range of posts offering advice on everything from save-the-date notes to frank pieces on the heartaches of negotiating a guest list. The Etsy community shines here with pages of comments offering their own advice and encouragement.
Trends
Edited stories of trends from shoe clips to animal motifs and alternative bouquets are curated, providing ideas and overcoming the overwhelming aspect of Etsy’s range of seller’s products.
Real life weddings
Real life weddings of people in the Etsy community are presented – serving to engage readers and provide food for thought for brides and grooms. Phelan keeps an eye out for upcoming Australian Etsy members weddings. The high-quality images available from most weddings are perfect for these spreads.
Registry
Etsy comes into its own with the new Wedding Registry – an easy to use gift registry for couples (which will no doubt soon be used for birthdays and other events) allows people to flag bespoke gifts for their guests to purchase. An easy-to-use interface allows the couple to monitor which gifts have been purchased, while a link makes shopping easy for guests.
It’s not yet known if a vanity url for invites will be available.
From this day forth
Etsy has done a fantastic job of engaging their community in the wedding space, and providing much-needed edits of Etsy product.
RECOMMENDED FOR YOU
[New Study] LinkedIn Engagement Up 44%
After almost a decade on the sidelines, LinkedIn is…
After almost a decade on the sidelines, LinkedIn is…
Meta Releases Advanced Generative AI Capabilities For Ad Creation
Meta is expanding its suite of creative tools with…
Meta is expanding its suite of creative tools with…
Meta Unveils Enhanced Lead Generation Guidelines to Bolster Campaign Effectiveness
Meta has recently updated its lead generation guidelines, providing…
Meta has recently updated its lead generation guidelines, providing…