Practical, tailored in-house training for government marketing, communications and digital teams navigating AI, changing platforms and rising capability expectations.
Government AI & Digital Marketing Capability Training
Government marketing and communications teams are being asked to do more, move faster and adapt to rapid changes in AI, digital platforms and audience behaviour — while operating within complex governance, accessibility and reputational requirements. SMK’s Government AI & Digital Marketing Capability Training is a tailored in-house programme designed to build practical, organisation-wide capability.
Course Details:
DELIVERY
In-house
FORMAT
In-person or Online
DURATION
1 x Full Day
LEVEL
All Levels
PRICING
From $5,000
Government marketing and communications teams are working through one of the most significant shifts in digital capability in more than a decade.
Generative AI is changing how teams research, plan, create and optimise communications. Search and social platforms are evolving rapidly. Audiences are increasingly fragmented across channels. At the same time, expectations around accessibility, privacy, governance, transparency and measurable outcomes continue to increase.
For many teams, the challenge is no longer accessing technology. It is knowing where new tools genuinely add value, how they can be used responsibly and how to translate them into better day-to-day ways of working.
SMK’s in-house government training helps teams understand what is changing, identify the capabilities that matter most and develop practical approaches that can be embedded across the organisation.
This programme is designed to create practical capability rather than simply introduce new trends or tools.
Depending on your organisation’s priorities, training can help participants strengthen digital strategy, improve campaign planning, use AI more effectively, create better content and workflows, improve measurement and develop more consistent approaches across teams.
Participants leave with practical frameworks, examples and actions they can apply to live government communications and marketing activity.
Every programme is tailored, but training can draw from a broad range of AI, marketing, digital communications and capability topics.
Sessions can focus on individual capability areas or combine multiple topics into a structured programme for broader organisational uplift.
Understand how AI is changing government marketing and communications
Identify practical, responsible AI use cases for everyday work
Improve digital and campaign planning
Build more effective content workflows
Strengthen social media and channel strategy
Improve audience targeting and digital engagement
Develop stronger measurement and optimisation practices
Establish more consistent workflows, standards and ways of working
Increase confidence using emerging AI and digital tools
Translate training into practical changes across the team
AI and digital tools offer government teams substantial opportunities to improve productivity, creativity, planning and citizen engagement.
However, the gap between organisations experimenting with new technology and those successfully embedding it into everyday operations is growing.
Successful capability transformation requires more than access to tools. Teams need shared understanding, practical skills, governance, workflows and clear use cases that connect technology with real organisational objectives.
Your Instructor
James Fitzgerald, Executive Director of Programming
James Fitzgerald is the Executive Director of Programming at SMK, a specialist learning and development organisation focused on helping businesses adapt to rapidly evolving digital, social and AI-driven marketing environments.
James leads the development of SMK’s corporate education programmes across AI, social media, digital strategy, search, content, advertising, analytics and marketing transformation.
One of the most respected digital marketing educators in APAC, James has trained more than 15,000 senior marketers, communications professionals and business leaders across enterprise, government and high-growth sectors. His programmes focus on the practical and strategic implications of emerging technologies, helping organisations respond to changing customer behaviour, AI-driven discovery, platform disruption and evolving digital ecosystems.
James has delivered training and strategic education programmes for organisations including the United Nations, Air New Zealand, MYER, McDonald’s, NAB, P&G, Tourism Australia, Ralph Lauren, Westfield and numerous government departments across the APAC region.
Government AI & Emerging Technology
Understand the rapidly changing AI landscape, what it means for government teams and where the most useful applications are emerging.
Practical Generative AI
Learn how to use tools such as ChatGPT and other generative AI platforms for research, planning, ideation, content development and everyday productivity.
AI Workflows & Productivity
Move beyond individual prompts and explore how AI can support repeatable workflows, processes and team operations.
Digital Marketing Strategy
Build stronger digital strategies based on clear objectives, audiences, channel roles, customer or citizen journeys and measurable outcomes.
Social Media Strategy
Understand platform change, content formats, organic and paid opportunities and how government organisations can use social media more effectively.
Content Strategy & Creation
Develop more efficient approaches to planning, producing, repurposing and optimising digital content.
Digital Campaign Planning
Improve campaign structure, channel selection, audience strategy, activation and optimisation.
Measurement & Performance
Identify meaningful measures, improve reporting and use performance data to inform future activity.
Responsible AI & Governance
Explore practical approaches to safe AI adoption, human oversight, risk management and responsible use within government environments.
Understand how AI is changing government marketing and communications
Identify practical, responsible AI use cases for everyday work
Improve digital and campaign planning
Build more effective content workflows
Strengthen social media and channel strategy
Improve audience targeting and digital engagement
Develop stronger measurement and optimisation practices
Establish more consistent workflows, standards and ways of working
SMK has delivered digital marketing and capability training to organisations and teams navigating continuous change across marketing, communications, technology and digital platforms.
Our training bridges the gap between high-level strategy and everyday execution.
Rather than teaching technology in isolation, SMK helps participants understand how new capabilities can be applied within real workflows, campaigns and organisational environments.
For government teams, this means practical, commercially informed training delivered with an understanding of the additional governance, risk, accessibility and stakeholder considerations of the public sector.
Every SMK in-house training programme is tailored, so pricing depends on the scope of your programme.
Factors can include the number of participants, training topics, programme length, level of customisation and whether delivery is in-person, virtual or a combination of both.
From focused half-day workshops to structured multi-session capability programmes, SMK can recommend an approach based on your objectives and budget.
Contact SMK to discuss your requirements and receive a tailored training proposal.
Frequently Asked Questions
Can the training be tailored specifically for government teams?
Can you cover AI use within government organisations?
Is the training suitable for different experience levels?
Can training be delivered at our offices?
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How do we get started?
Book a Discovery Call
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