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Snapchat shares take a tumble

A recent survey by investment firm Cowen has downgraded Snapchat shares by 5%, and predicts they will continue to lose ground to Instagram.

All snaps must fade

Cowen lowered its rating of Snapchat’s value, predicting a 30% drop in stock price over the coming months.

Finance analyst John Blackledge is predicting investors prepare for shortfalls in fourth-quarter earnings and cited “Ninety-six percent of ad buyers would prefer to advertise on Instagram Stories versus Snap Ads.”

However, Blackledge did make the caveat that the 50 ad buyers polled in their survey had yet to buy ads on either Instagram or Snapchat.

Snap may still have a shot

But isn’t over just yet. Blackledge pointed out that Snap’s daily active users are expected to increase 16% year over year, which has also harkened an interface redesign to usher in new users.

Users between 18 – 24 years of age are expected to engage with the app an average of 53 minutes per day.

However, the company has also reached 70% of the 13 – 34 age range without much room to grow. The question remains, can Snapchat grow with its demographic?

Learn with SMK through July

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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July's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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