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Instagram’s new feature: Cool or Creepy?

Proving it’s a fine line between creepy and cool, Instagram has rolled out a new feature letting people view when you’re using Instagram, and how often.

Location, location

The feature lets friends see when you last opened Instagram, and if you’re currently ‘Gramming.

The update is only available for people you follow, and those you’ve sent Direct Messages to. It’s turned on by default.

The feature is somewhat similar to alerts on Facebook Messenger and WhatsApp, athough the data is a little harder to find.

Insta-gross?

To see for yourself, head to messages and the users you’ve corresponded with previously. Next to their name you’ll see a list of when they were last active.

You can also how long ago they were active, or if they’re active now. The feature is currently available to select iOS and Android users.

If you're one of them and want to turn it off, head to Settings and select “Show Activity Status”. Toggle it off and you can ‘Gram again in relative anonymity.

Learn with SMK through August

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August's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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