[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Facebook upsizes Workplace with new Chat Apps

Facebook has quietly launched two chat apps for for Workplace, its business app and Slack rival.

Messenger goes to work

After listening to feedback from its 14,000 businesses, Workplace now comes with chat and screen sharing apps for Mac and PC.

Workplace will allow users to not only screen share, but choose which specific app they wish to – rather than the entire screen. The increase privacy marks a significant edge over their competition.

The screen sharing component will supplant current video communication apps such as Skype and WebEx.

Facebook’s strongest chip in the game

The apps are still in beta, with a wider roll out expected shortly.

While Workplace for Facebook hasn't exactly set the business world on fire. Facebook is slowly building up its functions, and wider appeal.

Stay tuned to see if there's a place for Facebook at work, without emojis and fan videos.

Would you be inclined to use a project app developed by Facebook? Let us know in our comments section.

Learn with SMK through November

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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