Now that it’s re-organised into an influencer marketing agency, Activate is launching a new service aimed at making influencer strategies accessible to smaller enterprise.

Studio strategy

Activate Studio is a new service for developing and managing influencer marketing strategies. It is intended for brands that lack a dedicated social media team.

The Studio service operates alongside Activate’s self-serve platform that brands can use for data and analysis to formulate their own plans.

Better with data

Activate’s website claims that they do ‘influencer marketing the data-driven way’.

Its offerings are distinguished by what TechCrunch calls ‘the richness of its data’, thanks to it having direct access to influencer metrics rather than relying on scrapes of public data.

Activate on message

Their web content appeals to marketers who have heard the buzz, but don’t know how to find influencers, nor how to manage an influencer campaign.

It includes plain-language guidance and promises of technical support to improve the bottom line.

Activate is actually a rebrand of Bloglovin’, who have recently pivoted to influencer marketing after years of success in blog reader apps.

The Bloglovin’ platform is still running, though neither its iOS app nor its Android app have been updated for about a year.

Does Activate’s approach make you more likely to pursue an influencer campaign in the near future?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.