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Australia’s latest Facebook stats

As we head into winter, what better time to have a look at the latest Australian Facebook stats?

So rug up and keep reading about how the social network's navigating Down Under.

Oi oi oi

Facebooker's are musical types. AC/DC is the Australian Page with the greatest number of followers – 30.3 million at latest count.

Hugh Jackman (22m) and 5 Seconds of Summer (10.7m) make up the top three Australian Facebook superstars.

Big brands

When it comes to brands, Facebook users are more eclectic in their tastes.

Yellow Tail is the most popular brand Page, with 1.4m fans. Making up the top five are McDonald's (1.22m), Lorna Jane (1.1m), Samsung Australia (1.03m) and Coles (1m).

Sporting chance

While the nation might be divided between AFL and Rugby fans, it seems we all come together over cricket. Online, at least.

Cricket.com and the Australian Cricket team are the most popular sports Pages on Facebook, with 5.4m and 3m fans respectively. 

The Australian Open takes bronze with 1.7m fans.
 

Learn with SMK through April

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April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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