[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Best Practice Guide: Video on Pinterest

Pinterest may be best known for its namesake Pins, but video is growing on the platform.

Last year Pinterest released its own video player and Promoted Videos. Now it's published a best-practice guide to using video. Below are the key takeaways.

How-Tos and Storytelling

Pinterest says its users are 75% more likely to watch videos about topics that interest them. This is ahead of 55% of users on other platforms.

Pinterest research found storytelling and how-to videos worked best, across a range of brand categories. 

So which one do you choose?

What's the Story?

Pinterest reckons storytelling videos are best suited for showing off things like brand assets, sharing news, and product launches.

For example, Hunter used this style in a series of emotive videos for the launch of their Core Concept colourful rain boots. This resulted in Hunter's Pinterest branded search traffic rising 30%.

How-To?

How-to videos are best for education, tutorials, and process overviews. They can also be short and snazzy.

Pinterest used the example of Lowe's, which created a series of how-to videos around home renovation. The videos attracted twice the standard completion rates for videos over 25 seconds. 

If you'd like to read more about Pinterest's top tips, click here.

Learn with SMK W/C 4th July 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

Leave a Comment