Pintest can be something of an enigma for brands when it comes to social platforms. Certainly a lot of people are using Pinterest, and the platform has gradually been rolling out more options for advertisers including Business Pages and Product Pins. 

But how can brands really get engage and measure ROI on Pinterest? An infographic from Edelman Digital shows some best practice techniques for getting the most out of your pins. 

Optimise your Pinterest Page

It's no use having your Pinterest page filled with beautiful images if no-one know where to find you. Make sure you link your website and other social platforms to your Pinterest Page. 

Plus search engines now index Pinterest boards, so don't forget to use relevent keywords in your descriptions.

Audience breakdown

Of Pinterest's 11.7 million users, roughly two thirds are female (68.2 per cent female users to 31.8 per cent male users). 

These users spend on average 89 minutes per day browsing Pinterest, and the platform receives upwards of 1.36 hits every day.

Share the love

It's not called a social network for nothing. Remember to engage with other Pinterest users by more than just re-pinning.

Brands should like, follow and comment on what other Pinterest users are discussing and encourage conversations. 

And if you pin something from another user, it's polite to credit your source. 

Use boards to segment your audience

Boards are a great way to show different sides of your brand and personality – whether it's products or a penchant for cooking chocolate cakes.

Use boards to help your audience discover what interests them most, and serve up content that's most popular. Simple!

To find out more visit edelmandigital.com.

Check out SMK’s upcoming industry leading training courses in: Melbourne, Sydney, Brisbane, Perth, Canberra, Auckland, Adelaide and Wellington.

Also, browse through hundreds of online social media video tutorials on eSMK Facebook, Twitter, LinkedIn, YouTube and more!!