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Big things on the horizon for Messenger

Facebook is doubling down on its promise for more meaningful interactions. Now Messenger will apparently assist you not only online, but in real life too.

Messenger about to get a whole lot more social

Falling in line with Mark Zuckerberg’s endeavour for more intimate interaction, 2018 is looking to be the year of Messenger’s great change..

It's predicted in-app video and news searches will become further integrated through the Messenger platform, similar to Facebook Spaces newer Oculus app back in 2017.

A bit of practical to go with the personal

Not only does Messenger allow families to stay in touch, but it also allows organisers to connect more efficiently, as seen with Hurricane Maria relief efforts in Puerto Rico earlier last year.

In the name of intimacy and efficiency, according to Vice President David Marcus, “Expect to see [Facebook] invest in massively simplifying and streamlining Messenger this year.”

Customer service, as a combination of human and AI representatives, will also be made available through Messenger.

The question is, do users want or need a more souped up Messenger?

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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SMK Editor

November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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