The Android Developers Blog has outlined a new standardised method for phone number collection and verification: it is significantly increasing success rates for phone number sign-ups.
Whether for list-building or actual service provision, getting correct phone numbers can be a challenge. Information collection and verification can come off as inconvenient or intrusive.
Many users shy away from apps that seem to ask for too many permissions to access phone data.
There are tools that can make this better. Google Play Services has just unveiled a couple, along with a current best-practice guide so app developers can use it effectively.
Better user experience = more sign-ups
A couple of new offerings for developers can get and verify users phone numbers in app, and with an improved user experience. Importantly, these procedures will not require any extra device permissions.
Google reports that apps using these new methods have seen a 12% increase of success rates in phone number sign-up flows.
If you want to set the task for your development team, send them to the Android Developers Blog. There, tech heads will find a detail of the best-practice processes and all the code needed to implement it.
So many apps seem to ask for permissions that they really shouldn’t need: do you reckon this has a significant impact on your marketing, or do you overlook it for the sake of simplicity?
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