[SMK] Social Media Knowledge


Buy tickets through Snapchat

Snapchat working with SeatGeek is bringing the ability to buy event tickets directly through the app.

Easy buyin’

Having previously tested e-commerce features since the start of the year, SeatGeek has become their premiere ticket vendor.

The first to try out the new feature was the Los Angeles Football Club, posting a Snapchat Story along with a Snapcode on their website, allowing users to buy tickets for a game.

Tom Penn President and co-owner of the LA Football Club stated, “We’re always looking to reach our fans in innovative ways, and selling tickets directly to our followers on Snapchat gives us an incredible opportunity to connect with our most dedicated supporters.”

The SeatGeek factor

Co-founder of SeatGeek, Russ D’Souza, has said as “the pipe gets solidified” we should start seeing more event ticket sales in-app.

The venture was initially started as SeatGeek Open which allowed teams and musicians or other rightsholders to sell directly to the fans.

According to D’Souza, they want to “…create tangible results that cause the industry to open up,” and with direct to consumer sales consisting of less overhang, the industry may do just that.

Does this mean we'll eventually tickets to the AFL Grand Final or Boxing Day Test via Snapchat? Stranger things have happened.

What do you think about the new feature? Would you buy tickets through Snapchat? Give us your thoughts in our comment section.

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