[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Buy tickets through Snapchat

Snapchat working with SeatGeek is bringing the ability to buy event tickets directly through the app.

Easy buyin’

Having previously tested e-commerce features since the start of the year, SeatGeek has become their premiere ticket vendor.

The first to try out the new feature was the Los Angeles Football Club, posting a Snapchat Story along with a Snapcode on their website, allowing users to buy tickets for a game.

Tom Penn President and co-owner of the LA Football Club stated, “We’re always looking to reach our fans in innovative ways, and selling tickets directly to our followers on Snapchat gives us an incredible opportunity to connect with our most dedicated supporters.”

The SeatGeek factor

Co-founder of SeatGeek, Russ D’Souza, has said as “the pipe gets solidified” we should start seeing more event ticket sales in-app.

The venture was initially started as SeatGeek Open which allowed teams and musicians or other rightsholders to sell directly to the fans.

According to D’Souza, they want to “…create tangible results that cause the industry to open up,” and with direct to consumer sales consisting of less overhang, the industry may do just that.

Does this mean we'll eventually tickets to the AFL Grand Final or Boxing Day Test via Snapchat? Stranger things have happened.

What do you think about the new feature? Would you buy tickets through Snapchat? Give us your thoughts in our comment section.

Learn with SMK through August 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

August SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Techical Labs: LinkedIn Pages, Ads, Campaign Manager, Pixel Tracking, & More on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Ecommerce & Social Commerce Essentials on Thursdays from 10 am – 12 pm AEST

  • Module One: 2022 Ecommerce and social trends, tools, challenges and opportunities
  • Module Two: Driving high-quality traffic to your online store that converts via Search, social, email and more
  • Module Three: Harnessing the power of Customer Relationship Management (CRM) to boost ROI
  • Module Four: Maximising social commerce opportunities within Facebook, Instagram, TikTok & YouTube

2022 Facebook Marketing Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: Facebook Marketing trends, benchmarks & opportunities
  • Module 2: Engaging Facebook users within the News Feeds & beyond
  • Module 3: Creating high-performing Facebook Ads campaigns
  • Module 4: Messaging, Events, Influencers, Groups & Commerce

Leave a Comment