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Context Cards to redefine Snapchat

Snapchat has unveiled Context Cards, giving users a new way to discover all kinds of info about shared snaps.

Snaps tell you more

From Uber and Lyft bookings to restaurant reviews and reservations, Context Cards can now provide useful contact information.

In a bid to increase Snapchat's daily user engagement and foster more spontaneous discovery, the app is honing in on Yelp territory.

The new feature is meant to drive marketing value for restaurants and venues while pushing toward a culture catering to genuine interest.

Marketing inspires usage

Similar to Snapchat’s paid marketing campaigns, Context Cards can provide links to stories from publishers, revealing info related to Snapchat partners like Foursquare, Goop, Michelin, TripAdvisor, and more.

The new changes won’t appear on all snaps except those tagged with venue-specific Geofilters and snaps submitted to the public through ‘Our Story’ feed appearing on Snap Map or in searches.

Context Cards follow a waterfall-like feed leading with basic info and ratings sourced through marketing partners. The addition of context may help Snapchat grow their platform and strengthen usability while maintaining its core layout.

Are you ready for more context in Snapchat? Would you be inclined to market through Context Cards? Give us your thoughts in our comment section below.

Learn with SMK through November

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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SMK Editor

SMK Editor

November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Content Marketing Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: Content Marketing Strategy & Evaluation
  • Module 2: Social Media Organic & Paid Content Best Practices
  • Module 3: Optimising Content for Google Search Success
  • Module 4: Content Marketing Planning, Systems & Processes

Conversion Rate Optimisation (CRO) Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: Conversion Rate Optimisation (CRO) Testing & UX Best Practices
  • Module 2: Tracking Conversions With Google Analytics, Meta Pixel & More
  • Module 3: Conversion Rate Optimisation Testing, Experimentation & Data Analysis
  • Module 4: Owned, Earned & Paid Media Conversion Rate Optimisation Strategies

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