Google Announces New Marketing Mix Modelling (MMM) Tool for Advanced Reporting
Google is putting more money into its Marketing Mix Models (MMMs) to help marketers measure cross-channel media campaigns more accurately by developing an analytics tool that takes into account sales impact based on several factors such as resp ....
09/04/2024
Apple Ads Mimics Google and Meta With Latest AI Tests
26/03/2024 Russell Hughes
Apple is looking to follow in Google and Meta’s footsteps by bringing the power of AI to its Apple Store ad campaigns, reports Business Insider. It’s currently testing a new tool which looks a lot ....
TikTok Releases New Search Insights to Boost Content Marketing
24/03/2024 Russell Hughes
TikTok has announced a potentially powerful new tool which will let content marketers see what users are looking for in the app, and use that information to make videos on exactly what they want to see. ....
LinkedIn Expands Thought Leadership Ads
22/03/2024 Russell Hughes
LinkedIn is expanding its Thought Leader Ads to allow advertisers to sponsor content from any user, not just content created by their own employees. Previously, pages could use Thought Leader Ads to boost posts from company employees only, but ....
Meta Releases Massive Upgrade for Advantage+ Suite of AI-Powered Tools
20/03/2024 Russell Hughes
Meta has released a massive upgrade for its Advantage+ campaigns, which marketers working in retail should find highly useful as many of the upgrades are aimed at driving sales, reaching customers and showing off products. ....
US Lawmakers Approve TikTok Sell-off Proposal
18/03/2024 Russell Hughes
The US House of Congress has voted in favour of banning short-form video app TikTok, which may force its Chinese owners ByteDance to sell the platform or divest its US assets. However, the bill still n ....
[NEW REPORT] Instagram Engagement Down 50% From 2020
15/03/2024 Russell Hughes
We recently found out that most social media engagement these days doesn’t correlate to the number of clicks a post will receive, which may have led to some ma ....
Google Releases Massive March Core Algorithm Update
12/03/2024 Russell Hughes
Google’s March algorithm update has been launched with the aim of improving the quality of search results available to users by reducing unhelpful content by up to 40% and improving quality ranking to help users see the most helpful informati ....
[NEW STUDY] Social Media Engagers Are Not That Engaged
11/03/2024 Russell Hughes
It’s tough being a social media marketer. You have to deal a landscape that’s constantly shifting, all while being creative and engaging an audience. What worked today may not work tomorrow, and there are millions of theories about why that ....
YouTube Takes On TikTok Duets With New Collabs
08/03/2024 Russell Hughes
YouTube has launched a TikTok Duets competitor with ‘Collab’, a new feature for Shorts and long-form videos that lets creators remix and respond to videos via a split-screen. ....
[NEW STUDY] How is Google’s New Search Generative Experience changing Search?
06/03/2024 Russell Hughes
Many marketers are still trying to understand how Google’s Search Generative Experience (SGE) impacts their campaigns. Announced in 2023, SGE introduces a novel method for delivering search results. Google’s pioneering search fe ....
LinkedIn Algorithm Update: Good Content Could Now Reach Feeds For Months
04/03/2024 Russell Hughes
Heads up LinkedIn users - the social media network is changing the way its algorithm works to reward content that provides unique value and insights. Part of that shift involves the promotion of older ....