Meta's New App "Edits" Takes On CapCut
Meta is making a calculated move into the video editing space with the upcoming launch of Edits, its new standalone app designed to rival ByteDance’s popular CapCut. While the timing coincides with ....
03/03/2025
Instagram Mulls Separate Reels App
03/03/2025 James Fitzgerald
Instagram is reportedly considering spinning off Reels into its own standalone app. According to The Information, Instagram head Adam Mosseri recently floated the idea with staff, suggesting that a d ....
Google Upgrades AI-Generated Images For Ads
24/02/2025 James Fitzgerald
Google is rolling out a series of AI-driven updates to its Performance Max campaigns, bringing new capabilities designed to enhance creative assets, improve audience targeting, and optimise ad performance. These updates include: ....
Instagram Launches Testimonials For Partnership Ads
24/02/2025 James Fitzgerald
Instagram is expanding its Partnership Ads feature with a new element: Partnership Testimonials. This update allows brands to showcase creator endorsements in the comments section of sponsored posts, providing a quick and easy way for influe ....
Meta Begins Rolling Out Community Notes
24/02/2025 James Fitzgerald
Meta’s shift from third-party fact-checking to a Community Notes model represents a major change in how misinformation is handled across Facebook, Instagram, and Threads. While this move is positioned as a step toward greater transparency ....
Instagram Chief Explains Stories Rankings
18/02/2025 James Fitzgerald
Instagram Stories remain one of the most powerful engagement tools on the platform, but are they still an effective way to grow your audience? According to Instagram chief Adam Mosseri, Stories are not designed for discovery. Instead, they a ....
[NEW STUDY] Google Organic & Paid Traffic Falls
18/02/2025 James Fitzgerald
The search landscape is shifting fast, and marketers can no longer rely on the same strategies that worked a year ago. Google’s AI Overviews (AIOs) are fundamentally altering how users interact with search results, leading to declining cli ....
YouTube's TV, Creator & AI Offerings Are Attracting Growing Ad Spend
16/02/2025 James Fitzgerald
As YouTube marks its 20th anniversary, it continues to reshape the digital and traditional media landscapes. No longer just a platform for user-generated content, YouTube has become a dominant force in TV viewership, advertising, and AI-driv ....
Instagram & TikTok Surpass Google for Gen Z Shoppers
12/02/2025 James Fitzgerald
A fundamental shift is happening in how consumers discover products online. While older generations still rely on Google Search, Gen Z (18- to 27-year-olds) is turning to Instagram and TikTok as their primary sources for product discovery. According to GRIN’s latest report ....
Meta Ads Get Big AI Boost
11/02/2025 James Fitzgerald
Meta has introduced new updates to its AI-powered Advantage+ advertising suite, making it easier for businesses to optimise campaigns with minimal manual effort. The latest changes include a streamlined campaign setup, an expansion into lead ....
[NEW STUDY] Instagram Brand Engagement Down 28%
08/02/2025 James Fitzgerald
Social media engagement is becoming more challenging as competition increases and user behaviours evolve. Brands can no longer rely on outdated tactics and must adapt to new platform trends to maintain visibility and interaction. A recent analysis of 125 million social media ....
Meta Ads Come To Instagram Threads
02/02/2025 James Fitzgerald
Meta has officially started testing ads on Threads, marking a significant step in the platform’s evolution. While Threads hasn’t yet reached the one billion user milestone that Meta initially suggested would be the trigger for monetisation, its rapid growth to 300 millio ....