Facebook Publisher Referral Traffic Plummets 50%

22/05/2024 James Fitzgerald

Meta's strategic pivot away from news content is dramatically reshaping the landscape of digital news referrals. Recent data from Chartbeat and Similarweb underscores the magnitude of this shift, revealing a sharp decline in Facebook referral traffic to news and media websit ....

[New Report] AI Marketing Skills Now A Must-Have

20/05/2024 James Fitzgerald

In an era marked by rapid technological advancements, the adoption of artificial intelligence (AI) in the marketing industry is accelerating. According to the 2024 Work Trend Index Annual Report by Microsoft and LinkedIn, AI skills have become indispensable for marketing ....

Google Turns SEO On Its Head With New AI Overviews

17/05/2024 James Fitzgerald

The integration of AI into Google Search is rapidly transforming online discovery. Google's announcement at Google I/O this week about the roll-out of AI Overviews to all US-based searchers marks a significant milestone in this evolution. By the end of the year, this feat ....

Meta Adds 3 New Levels To Business Verification Subscription Packages

14/05/2024 James Fitzgerald

Meta is expanding its Verification for Business subscription package, introducing three new tiers. The expansion introduces new elements and higher-priced tiers designed to cater to a broader range of business needs. The updated tiers aim to offer more flexibility and advanc ....

[New Study] LinkedIn Engagement Up 44%

13/05/2024 James Fitzgerald

After almost a decade on the sidelines, LinkedIn is rapidly becoming a priority platform for many organisations, according to a recent Social Insider study. The 2024 LinkedIn Benchmarks Study has unveiled some useful trends for communicators, notably a significant 44% yea ....

Meta Releases Advanced Generative AI Capabilities For Ad Creation

10/05/2024 James Fitzgerald

Meta is expanding its suite of creative tools with the introduction of more sophisticated generative AI capabilities for ads. The latest enhancements include advanced text and image generation, creative expansion, text overlays, and a centralised hub of AI tools within Ad ....

Instagram Updates Hashtag Functionality Offering Discovery Boost

08/05/2024 James Fitzgerald

Instagram has recently updated its approach to how hashtags influence discovery on the platform, marking a shift from showing a "Top Posts" feed to broadening user access to a more comprehensive search results page. The change mirrors the user experience in the Explore se ....

Meta Unveils Enhanced Lead Generation Guidelines to Bolster Campaign Effectiveness

06/05/2024 James Fitzgerald

Meta has recently updated its lead generation guidelines, providing marketers with a suite of advanced practices to enhance the effectiveness of their campaigns on its platforms. These recommendations leverage the latest in AI technology and strategic integrations to opti ....

Instagram Threads Tops 150m Users, Ads To Launch In 2024

01/05/2024 James Fitzgerald

Threads, Meta's Twitter-like social media app, continues to show remarkable growth and is making significant strides in the competitive social media landscape. Since its launch, Threads has piggybacked Instagram to rapidly gain users, achieving an impressive milestone of ....

Google Once Again Delays Ad Cookie Cull

29/04/2024 James Fitzgerald

Google has announced another postponement in the removal of third-party cookies from its Chrome browser, marking the third delay since the initial announcement. Google’s decision comes amid ongoing regulatory reviews and feedback from various industry stakeholders, emph ....

Meta Bets Big on Meta AI

26/04/2024 SMK (Social Media Knowledge)

Meta has turbocharged its role in the generative AI sector by introducing its new AI assistant, Meta AI, which is now integrated into its popular apps, including Facebook, Instagram, WhatsApp, and Messenger. Meta AI Paves Way For New Search Play Utilising the soph ....