Google Adds New Gen AI To Performance Max Campaigns
Google is bringing a few new tools to Performance Max campaigns, including AI-powered asset generation and image editing powered by its Gemini model, which Google claims will help advertisers create more effective campaigns. Per ....
27/02/2024
Meta Trials Facebook To Threads Crossposting
26/02/2024 Russell Hughes
Meta is testing a feature that will let users crosspost from Facebook to Threads, using the same functionality that was designed for Facebook to Instagram crossposting. ....
Google Removed 170 million Dodgy Google Reviews in 2023
23/02/2024 Russell Hughes
Google receives a lot of contributions across Maps and Search - about 20 million per day - and making sure that information is accurate and relevant to users is an important part of its activity. Those c ....
Google Introduces New “Trend Detection” Insights For GA4
21/02/2024 Russell Hughes
Google’s new trend change detection is a feature that helps businesses identify significant changes in their data, which can be helpful for spotting potential problems or opportunities, and making informed decisions about how to proceed. ....
Meta Advises Advertisers Not To Boost Posts On Mobile
19/02/2024 Russell Hughes
Meta has advised users not to boost posts using their mobile app after changes to Apple's T&Cs will add a whopping extra charge to advertising costs. That's right - Apple will soon begin to charge iOS users a 30% service fee on boosted p ....
TikTok and Adobe Launch Partnership
16/02/2024 Russell Hughes
TikTok and Adobe Express are partnering up to help creators develop ideas from start to finish faster and more effectively than ever before. Video creators can now find TikTok Creative Assistant availabl ....
Pinterest Inks Major Google Ads Deal
14/02/2024 Russell Hughes
Pinterest has announced a new ad partnership with Google as it looks to increase and diversify its advertising revenue. The partnership will let brands running Google Ads campaigns to broaden reach and ....
Instagram and Threads Pull The Plug On Political Content
12/02/2024 Russell Hughes
Meta has announced changes to Facebook, Instagram and Threads that will limit political discourse as the Meta top dogs attempt to curb the toxicity that comes with heated politics chat by no longer recommending posts of a political nature to us ....
LinkedIn Launches ‘Website Actions’ Tracking To Boost Ads Reporting
09/02/2024 Russell Hughes
LinkedIn is improving its B2B ad attribution thanks to a nifty little tool called Website Actions, which uses the Insights Tag to set new conversations, measure impact and help with retargeting efforts. Better B2B attribution ....
Meta Introduces New Engaged View Attribution for Video Ads
07/02/2024 Russell Hughes
Meta has improved its video ad attribution thanks to a new performance measurement called engaged view, which takes into account actions that take place up to 24 hours following a completed session. Adve ....
Google Brings New Generative AI To Search Ads
02/02/2024 Russell Hughes
Soon marketers will be able to use Google’s generative AI tool Gemini to create adverts by telling it the URL of your website or landing page. Once it has that information, it will get to work creating ....
LinkedIn Launches Sponsored Articles For Pages
29/01/2024 Russell Hughes
LinkedIn has announced sponsored posts - which will help marketers generate leads using the articles they write and post as a business page. Now, when a company page posts something to LinkedIn, there wi ....