Facebook Watch goes Late Night for Laughs
Facebook Watch is turning to late night comedians in an effort to attract eyeballs. Laugh it up Facebook Watch now features short-form clips from CBS staples The Late Show with Stephen Colbert and The Late Late Show with James Corden. All clips will feat ....
26/01/2018
Imgur gets organised for social
25/01/2018 SMK Editor
A quirky repository for memes is gearing up for a social push, starting with new image-organising options that give users the ability to become content curators. Curate the internet Imgur ha ....
Apple Streaming strengthens lineup
25/01/2018 SMK Editor
Apple might be good at many things, but producing high-quality streaming content isn't been one of them. However this could change over 2018, with the addition of a new documentary show boosting Apple's content cred. Home is where the heart ....
Improved app analytics via Google Play Referrer
24/01/2018 SMK Editor
Google is upping the assistance to app developers with a new method of tracking and measuring app installations. With a bit if technical work behind the scenes, it promises to make the whole process easier and more secure. New tools at the right price Re ....
Legal lessons from 2017
24/01/2018 SMK Editor
As another year slowly winds into gear, we thought it appropriate to look back at some of the key legal themes in social of 2017 - and how they could affect you in 2018. Online reviews This is a hot topic for the ACCC. Aveling Homes has ....
Why Customer Care Matters on Social
23/01/2018 SMK Editor
There’s a lot of advice floating around which practices work best for social media marketing, but only recently have people begun talking about social media cus ....
Refer-A-Friend Promos: Are you Legally Covered?
22/01/2018 SMK Editor
A new year is always a good time to get up-to-speed on the latest legal rulings around digital marketing. With this in mind the clever clogs from Gaden ....
Your 2018 Email Strategy Starts Here
22/01/2018 SMK Editor
Email marketing is one of the most important tools to a marketer. Compared to other marketing channels, email provides the highest average ROI of $ ....
Martech Mashup: Learnings around Landing Pages
22/01/2018 SMK Editor
MailChimp is launching a new landing page creation service that promises to be easy, effective and to work from directly within the eDM service. Piecing together the promo ....
Photoslurp finds User-Gen Content for You
18/01/2018 SMK Editor
What’s better than paid influencers? Free ones who actively advocate your brand online in the same way. One start-up is harnessing the power of such advocates for the strategic benefit of brands online. One born every minute They call thems ....
Selling on Spotify: Beyond Merch
18/01/2018 SMK Editor
Streaming services like Spotify are connecting brands to captive audiences. Now, you can tap that to sell non-music things on the music platform. From merch to marketplace ....
The State of Facebook 2018
17/01/2018 SMK Editor
While most stats around Facebook tend to be big, dizzyingly big in most cases, some are more relevant than others. So we’ve sifted through the stats to pluck out the most pertinent data for marketers in 2018. Big Business Facebook’s p ....