Shopify Releases 100+ New Updates & Features

04/07/2022 Russell Hughes

Is a hot tech company even really a hot tech company if it doesn’t have a flashy mid-year event to showcase its wares? Shopify obviously thinks not, as it releases its new Shopify Editions bonanza. Shopify’s latest Edition sees the release of 100+ new updates and f ....

TikTok Upgrades Ad Reporting With New Attribution Play

01/07/2022 Russell Hughes

To allow marketers and advertisers to better understand the actions a user takes after an ad is clicked, TikTok has updated its advert attribution offering. Called TikTok Attribution Manager, users can ....

LinkedIn Streamlines Event Promotion

29/06/2022 Russell Hughes

LinkedIn Streamlines Event Promotion Just a few weeks after LinkedIn updated its creator functionality for Live Audio Events and turbocharged discovery, it has announced another boost for users. Marketers can now Boost event listings from any L ....

Apple's Ad Business Goes from Strength To Strength

24/06/2022 Russell Hughes

Apple's advertising arm has gone from strength to strength over the last 12 months, according to data released in its latest earnings report. JP Morgan lead analyst Samik Chatterjee ....

Instagram & Facebook Algos To Be Overhauled, According To Meta Leak

22/06/2022 Russell Hughes

To further combat the threat posed by TikTok, Meta has huge plans in the works for the Facebook and Instagram algorithm. In an internal memo leaked to Verge, a Meta executive said that Facebook’s fee ....

LinkedIn Announces New Facebook Style “Business Manager” Tool

20/06/2022 Russell Hughes

LinkedIn has launched a new tool to make the lives of those who manage a lot of ads, Pages or people easier. As the temporary arrangements of those lost pandemic years become more permanent, it’s bec ....

Facebook Working On Privacy Friendly “Basic Ads” Product

17/06/2022 Russell Hughes

Facebook is developing a new ad product that doesn’t use advanced targeting, reports Business Insider. ....

LinkedIn Boosts Audio Events & Creator Discovery

15/06/2022 Russell Hughes

LinkedIn has made life even easier for creators to build a presence on the platform by adding audio events, an URL in your header and improved discovery of creators. After launching just over a year ag ....

Instagram Offers Brands More Grid Control

13/06/2022 Russell Hughes

Instagram’s latest update will offer marketers more control of their Instagram grid thanks to pinned posts and an edit grid option, which is in testing. Using those new features, brands will be able ....

Instagram and Facebook Reels get new stickers, longer clips and more

08/06/2022 Russell Hughes

Once again Facebook has announced a new range of updates for its TikTok competitor, Reels. The most eye-catching of these updates is the ability to create longer clips. Maximum length is being increase ....

[Study] LinkedIn InMail: How To Boost Response Rates

05/06/2022 Russell Hughes

One of the major growth drivers in social media in 2022 is messaging. Something highlighted by ....