Instagram Ramps Ad Offering Ahead of Xmas Push

03/11/2022 Russell Hughes

It’s that time of the year again folks! That’s right, in barely a blink the year has whizzed right past us and we’re nearly at Christmas. The fast-approaching shopping bonanza is manna from heave ....

Meta Upgrades Call Ads For Sales & Lead Gen Campaigns

31/10/2022 Russell Hughes

For businesses hungry to drive inbound sales calls, Meta has introduced some timely new ad launches within its Call Ads offering ahead of the holiday season. Meta has announced a new callback feature for Messenger, offering businesses a new method for generating inbound s ....

LinkedIn Launches New “Document Ads” For Lead Generation & Content Marketing

27/10/2022 Russell Hughes

LinkedIn has announced three new ad tools to help you make the most from your campaigns on the platform. Documents ads, offline conversation data integration and an exciting new Media Library should be available to marketers and advertisers moving forward. The newest a ....

Facebook Kills Off Instant Articles 

24/10/2022 Russell Hughes

In yet another indication that short-form video is the tail that wags the dog of big social media platforms, Facebook has announced another shift away from news content. And, by doing so, it will put m ....

[NEW STUDY] Brands Are Wining With Instagram Reels

19/10/2022 Russell Hughes

Instagram Reels might always be considered the ugly stepsister of TikTok in some quarters, but nobody can deny that the results it's getting are encouraging for Meta. According to the platform, 20% of ....

TikTok Increases Video Descriptions To 2,000+ Characters In New Search Play

17/10/2022 Russell Hughes

Businesses on TikTok will have more ways to make sure their content does well in search due to a massive increase in the length of character descriptions. Before the change, TikTok limited descriptions to 300 characters. Now, marketers can type out a whole essay’s worth ....

YouTube Streamlines Vertical Video Creation

10/10/2022 Russell Hughes

YouTube is making it easier for marketers to create vertical video ads to take advantage of the short-form video phenomenon. When you think short-form, most almost instantly think of TikTok. However, YouTube Shorts is a platform that should not be underestimated. ....

Meta introduces Collaborative Ads for local delivery on Facebook & Instagram

07/10/2022 Russell Hughes

Meta has introduced a new way for brands and retailers to partner up to sell products on Facebook and Instagram. What are Facebook Collaborative Ads local delivery? Collaborative Ads local delivery will let brands promote products across Meta’s ....

Meta Outlines How To Maximise Facebook Organic Reach

06/10/2022 Russell Hughes

Social media managers rejoice! Meta has shared an overview of how you can maximise reach on Facebook and boost organic exposure via News Feed distribution. In the first of a three-part series, Meta say ....

TikTok Joins Instagram With Latest BeReal Clone

03/10/2022 Russell Hughes

Well, well, well. What a turn-up for the books this is. The copyee has now become the copier as TikTok has revealed a new feature called TikTok Now. What is TikTok Now? TikTok now is essentially a clone of BeReal, an app that prompts users to shar ....

Meta Makes Managing Instagram & Facebook Profiles Easier 

30/09/2022 Russell Hughes

Social media marketers rejoice, Meta is making it easier for people to switch between Facebook and Instagram accounts via the Accounts Centre. Additionally, it's testing ways to make it easier to create new accounts on both platforms. ....