Instagram Testing new ‘Repost’ Option
Instagram has started testing a new feature that is bound to split its users into two camps. While some might love a rumoured ‘Repost’ option, others might hate it and see it as another way that the app is leaving its roots far, far behind ....
16/09/2022
LinkedIn Offers Content Marketing Boost With Improved Search Results
14/09/2022 Russell Hughes
LinkedIn search hasn’t always delivered the content that users were hoping to see, but with a new overhaul that could be a thing of the past. Its techies have been busy over the winter and created a ....
Instagram Reveals “Recommendations” Best Practices To Boost Organic Discovery
12/09/2022 Russell Hughes
Instagram has been following TikTok’s lead when it comes to AI-led discovery for some time now, but it’s yet to release guidance for brands and marketers on how to make the most of that (which it calls Recommendations). ....
TikTok Launches Expanded Shopping Ads For Brands
05/09/2022 Russell Hughes
TikTok is on a mission to re-design the marketing funnel to create an “infinite loop” powered by discovery and creativity, and while that might sound a little ‘sunshine and rainbows’, and more than a tad far-fetched, we should all pay ....
LinkedIn Trials New TikTok Style “Discover” Feed
31/08/2022 Russell Hughes
If you thought there was no way the TikTok-ification of social media could extend to everyone’s favourite professional space, think again. We’re here to tell you that nobody is safe from the algorithm. That’s because LinkedIn has announced a slew of new features, in ....
Google Adds Outdoor Ads To Ads Offering
29/08/2022 Russell Hughes
Google has expanded its ad offering again. But rather than adding another virtual string to your bow, one of the internet’s original giants will let you target your audience where they live and breathe. Introducing… out-of-home advertising ....
Meta Expands “Advantage+” Automation Capabilities
26/08/2022 Russell Hughes
Meta Advantage is designed to help advertisers use AI and automation to maximise the performance of adverts. Well, now Meta had added Advantage+ to help brands automate an entire campaign type. ....
Google Announces Major “Helpful Content” Algorithm Update
24/08/2022 Russell Hughes
Google has announced the release of what many believe will be its most significant algorithm update in ten years. Its new algorithm update, called the “helpful content update”, looks to boost content written for people to enjoy and will penalise the stuff marketers ch ....
Instagram & Facebook See New Creative Reels Updates
22/08/2022 Russell Hughes
Another new headline feature is coming to Reels - but before you roll your eyes and start thinking about what else Meta could have duped from TikTok this time around, this time it may be different. Because the feature is something, you may have seen on Instagram before. ....
Meta Launches New B2B Ad Targeting Options
19/08/2022 Russell Hughes
Look out LinkedIn because Meta is coming... Traditionally seen as the king of the B2B space, the professional social network might soon have some big competition from Facebook. Meta has launched new B2B advertising options that it says can reach anyone across any size bus ....
LinkedIn Content Marketing Gets A Creative Boost
17/08/2022 Russell Hughes
LinkedIn has announced a suite of new creative features for businesses and creators alike aimed at making it easier to share visual content on the social network. Keren Ba ....
Meta Culls Facebook Live Shopping, Shifts Focus to Reels
15/08/2022 Russell Hughes
After a little over two years, Meta has announced it is pulling the pin on Live Shopping. The live stream culling sees Meta shifting its focus to Reels, with the discontinuation of live shopping pencilled in from October 1, 2022. From that date, you will no longer be a ....