YouTube Clones TikTok With New Shorts Video Responses
If imitation is the best form of flattery, TikTok must be absolutely delighted when it surveys the social media landscape. We've already seen Meta jumping through hoops to add TikTok-inspired features to Reels, and now YouTube is doing the same! An incredibly popular feat ....
28/09/2022
Google Streamlines Ad Creation & Reporting
26/09/2022 Russell Hughes
Google will make it easier for marketers to spot new opportunities, give consumers better adverts and help them engage with your business. To do that, Google is streamlining ad creation and reporting by rolling out workflows and reports that “bring assets together”. T ....
Microsoft launches integrated Facebook, Instagram & Google campaign offering
19/09/2022 Russell Hughes
Microsoft has just announced an industry first, releasing an integrated marketing campaign solution which runs across a range of competitor channels. Microsoft, yes, you read that correctly. Microsoft Ads (for Bing - yes, Microsoft still has a search engine) has announ ....
Instagram Testing new ‘Repost’ Option
16/09/2022 Russell Hughes
Instagram has started testing a new feature that is bound to split its users into two camps. While some might love a rumoured ‘Repost’ option, others might hate it and see it as another way that the app is leaving its roots far, far behind ....
LinkedIn Offers Content Marketing Boost With Improved Search Results
14/09/2022 Russell Hughes
LinkedIn search hasn’t always delivered the content that users were hoping to see, but with a new overhaul that could be a thing of the past. Its techies have been busy over the winter and created a ....
Instagram Reveals “Recommendations” Best Practices To Boost Organic Discovery
12/09/2022 Russell Hughes
Instagram has been following TikTok’s lead when it comes to AI-led discovery for some time now, but it’s yet to release guidance for brands and marketers on how to make the most of that (which it calls Recommendations). ....
TikTok Launches Expanded Shopping Ads For Brands
05/09/2022 Russell Hughes
TikTok is on a mission to re-design the marketing funnel to create an “infinite loop” powered by discovery and creativity, and while that might sound a little ‘sunshine and rainbows’, and more than a tad far-fetched, we should all pay ....
LinkedIn Trials New TikTok Style “Discover” Feed
31/08/2022 Russell Hughes
If you thought there was no way the TikTok-ification of social media could extend to everyone’s favourite professional space, think again. We’re here to tell you that nobody is safe from the algorithm. That’s because LinkedIn has announced a slew of new features, in ....
Google Adds Outdoor Ads To Ads Offering
29/08/2022 Russell Hughes
Google has expanded its ad offering again. But rather than adding another virtual string to your bow, one of the internet’s original giants will let you target your audience where they live and breathe. Introducing… out-of-home advertising ....
Meta Expands “Advantage+” Automation Capabilities
26/08/2022 Russell Hughes
Meta Advantage is designed to help advertisers use AI and automation to maximise the performance of adverts. Well, now Meta had added Advantage+ to help brands automate an entire campaign type. ....
Google Announces Major “Helpful Content” Algorithm Update
24/08/2022 Russell Hughes
Google has announced the release of what many believe will be its most significant algorithm update in ten years. Its new algorithm update, called the “helpful content update”, looks to boost content written for people to enjoy and will penalise the stuff marketers ch ....
Instagram & Facebook See New Creative Reels Updates
22/08/2022 Russell Hughes
Another new headline feature is coming to Reels - but before you roll your eyes and start thinking about what else Meta could have duped from TikTok this time around, this time it may be different. Because the feature is something, you may have seen on Instagram before. ....