Google Simplifies Measurement With “Google Tag” Updates
For businesses in 2022, digital marketing measurement and evaluation are a significant headache. As the online privacy net tightens, digital channels have less data to play with and several more hoops to jump through to link cause and effect, resulting in an increasingly ....
12/08/2022
Google Releases 4 New Updates for Social Media-Styled “Discovery Ads”
10/08/2022 Russell Hughes
Google Discovery Ads has been updated with new features to help keep audiences engaged and money rolling into your business. For those unfamiliar, Google Discovery ads reach up to 3 billion people monthly on the ....
YouTube Follows Meta With New Clipping for Long-Form Videos into Shorts
08/08/2022 Russell Hughes
While short-form video is coming to dominate social media, the biggest challenge for businesses looking to capitalise on the trend remains is one of production - since very few are set up to be able to create video at scale. Sheryl Sandberg, former Meta COO, Ju ....
Google Streamlines Campaigns With 3 New Creative Tools
05/08/2022 Russell Hughes
Google has released three new updates which could seriously cut ad creative production times for businesses large and small. The new updates should make it easier for marketers to create ads and collaborate with team members. It hopes to help brands “unlock the benefits ....
LinkedIn Business Manager Now Live for Pages & Ads
04/08/2022 Russell Hughes
Following the June announcement of LinkedIn Business Manager, the platform has now gone live for Pages and Ads. What is LinkedIn Business Manager? Launched as a central control station f ....
Instagram Adds New Editing & Engagement Tools for Reels
01/08/2022 Russell Hughes
It's been a mixed week or so for Instagram, which announced new tools for Reels but has backed down on other changes after criticism from users, creators and celebs alike. We'll address that awkward turn-around later because there's a bit to get through regarding the new ....
YouTube & Shopify expand in-stream commerce opportunities
29/07/2022 Russell Hughes
YouTube has announced a host of new shopping features enabling Shopify merchants to feature their products across their YouTube channels and content. With the launch of the YouTube Shopping on Shopify, merchants can easily integrate t ....
Facebook Overhauls Feeds In Major Redesign
27/07/2022 Russell Hughes
Facebook is set for a major overhaul and the way users consume content is getting a big redesign. Now, whenever there’s a big change you can guarantee some people will be up in arms about it - but this move may actually be a step in the right direction. A n ....
Instagram Improves Business Discovery Tools Within Instagram Maps
25/07/2022 Russell Hughes
Get ready folks, because if you get your Instagram offering right, you may be about to see a swarm of folk begging you to take their money. That’s because Instagram has updated its Maps offering to i ....
Google Announces Ads Creative Studio for Rich Personalisation
22/07/2022 Russell Hughes
In a move that should appeal to advertisers, Google has announced a new feature called Ads Creative Studio (ACS). After a successful beta launch last year, it’s now available globally. We know that g ....
Google Releases New Metrics for Google Analytics 4
20/07/2022 Russell Hughes
The A in GA4 just got juicer as Google Analytics 4 has introduced three new metrics to the platform. The trio will be available across surfaces such as explorations, segments, audiences, reports and the Google Analytics Data API. ....
Instagram Expands Reels Template Access, Speeding Up Video Creation
18/07/2022 Russell Hughes
With both Instagram and now Facebook shifting focus to Reels, the pressure for brands and marketers to jump on board the Reels bandwagon has been rack ....