LinkedIn Expands Newsletter Offering In New Content Marketing Boost

27/02/2023 Russell Hughes

LinkedIn's Newsletter feature has grown from strength to strength since it was introduced (for example, newsletter creation has grown 10x year-over-year). The feature is a popular way for brands, marketers and creators to connect on the platform and could help marketers i ....

Google Wants Businesses Moving to GA4 From March

21/02/2023 Russell Hughes

Google has told some businesses that it wants them to make the switch to Google Analytics 4 (GA4) as soon as possible… or it will do it for them. If you’re still using Universal Analytics (UA), this is important information. UA will stop processing data on July 1, and ....

TikTok Unveils Expanded, Richer Video Insights For Businesses

13/02/2023 Russell Hughes

TikTok already offers some of the best free social media creative and trends insights in the business. Be it natively within the TikTok app or via its Creative Center desktop interface, TikTok offers a treasure trove of insights for savvy marketers, copywriters and creatives ....

Apple Launches Apple Business Connect For Maps, Messages, Wallet, Siri and more

10/02/2023 Russell Hughes

Apple has released Apple Business Connect, a service similar to Google Business Profiles, for organisations looking to capitalise across the iOS ecosystem and beyond. Apple Newsro ....

Meta Further Expands Teen Ad Restrictions For Brands

08/02/2023 Russell Hughes

Meta is updating how it serves ads to teens and is trying to make Facebook and Instagram safer for young adults. Meta is building on prior changes to how advertisers can reach teens, which removed the ability to be targeted based on interests and activities. Moving forwar ....

Instagram Dials Back Reels & Shopping Focus

06/02/2023 Russell Hughes

Instagram is changing its navigation in what could be seen as a tacit admission that its emphasis on Reels and shopping hasn’t produced the desired effects. From the start of this month, users will see the Create button back at its old position in the middle of the navi ....

TikTok Introduces A Talent Manager Portal For Influencer Agents

03/02/2023 Russell Hughes

TikTok has unveiled plans to make it much easier for brands to work with big-ticket influencers thanks to an update to its Creator Marketplace called the Talent Manager Portal. Creator Marketplace lets brands connect with nearly a million creators across the world. As an ....

LinkedIn Outlines 2023 Search & Content Marketing Tools

01/02/2023 Russell Hughes

As we kick off 2023, LinkedIn has shared a few product updates and given a little insight into what users can expect throughout the year ahead. 2022 was an excellent year for the platform, which experienced record levels of community growth and engagement. Among them was ....

Meta Kills Off “Creator Studio”

30/01/2023 Russell Hughes

Social media managers who use Creator Studio to manage content marketing on Facebook (and beyond) may be in for a pleasant surprise as Meta begins migrating its creator tools to Meta Business Suite as it begins shutting down Creator Studio. Renowned for being buggy, glitc ....

Instagram Boss Lays Out 2023 Priority Areas

23/01/2023 Russell Hughes

Instagram boss Adam Mosseri has laid out three priority areas for the platform in 2023 as it looks to improve on an “up and down” 2022. What are Instagram’s priority areas for 2023? Its three key priorities are: Inspire creativi ....

Instagram Audience Targeting Finally Comes To Meta Ads

12/01/2023 Russell Hughes

Meta has announced a new Instagram audience targeting feature that many social media marketers will love. You can now run ads across Facebook and Instagram targeting your account’s followers specifically. Announced towards the end of 2022, the updated Meta ad targeting ....