Google Announces Ads Creative Studio for Rich Personalisation
In a move that should appeal to advertisers, Google has announced a new feature called Ads Creative Studio (ACS). After a successful beta launch last year, it’s now available globally. We know that g ....
22/07/2022
Google Releases New Metrics for Google Analytics 4
20/07/2022 Russell Hughes
The A in GA4 just got juicer as Google Analytics 4 has introduced three new metrics to the platform. The trio will be available across surfaces such as explorations, segments, audiences, reports and the Google Analytics Data API. ....
Instagram Expands Reels Template Access, Speeding Up Video Creation
18/07/2022 Russell Hughes
With both Instagram and now Facebook shifting focus to Reels, the pressure for brands and marketers to jump on board the Reels bandwagon has been rack ....
[New Study] Instagram Engagement Is Down. What Next?
15/07/2022 Russell Hughes
Instagram engagement is down, according to a new study. Is the platform dead, or do your ideas need refreshing? Well, the good folk over at Later analysed over 81 million Instagram feed posts between ....
Instagram & Facebook Business Support Gets An Overdue Upgrade
13/07/2022 Russell Hughes
A lack of contact and support for Facebook and Instagram has caused frustration for marketers for years, but now it looks like that issue could be solved for some people. Why? Because Meta has upgraded its business support options. Now called Meta Pro Team, small business ....
Meta Announces New Creator Marketplace For Influencer Activity
10/07/2022 Russell Hughes
Meta has added more ways for creators to make money on Instagram and Facebook and is expanding its existing monetisation tools to more people. Its main addition is a Creator Marketplace on Instagram. Creator Marketplace is where creators can go to be discovered by brands ....
Instagram Converts All Videos To Reels In New Test
06/07/2022 Russell Hughes
In news that will surprise absolutely nobody, Instagram has said it’s working on more changes to Reels. ....
Shopify Releases 100+ New Updates & Features
04/07/2022 Russell Hughes
Is a hot tech company even really a hot tech company if it doesn’t have a flashy mid-year event to showcase its wares? Shopify obviously thinks not, as it releases its new Shopify Editions bonanza. Shopify’s latest Edition sees the release of 100+ new updates and f ....
TikTok Upgrades Ad Reporting With New Attribution Play
01/07/2022 Russell Hughes
To allow marketers and advertisers to better understand the actions a user takes after an ad is clicked, TikTok has updated its advert attribution offering. Called TikTok Attribution Manager, users can ....
LinkedIn Streamlines Event Promotion
29/06/2022 Russell Hughes
LinkedIn Streamlines Event Promotion Just a few weeks after LinkedIn updated its creator functionality for Live Audio Events and turbocharged discovery, it has announced another boost for users. Marketers can now Boost event listings from any L ....
Apple's Ad Business Goes from Strength To Strength
24/06/2022 Russell Hughes
Apple's advertising arm has gone from strength to strength over the last 12 months, according to data released in its latest earnings report. JP Morgan lead analyst Samik Chatterjee ....
Instagram & Facebook Algos To Be Overhauled, According To Meta Leak
22/06/2022 Russell Hughes
To further combat the threat posed by TikTok, Meta has huge plans in the works for the Facebook and Instagram algorithm. In an internal memo leaked to Verge, a Meta executive said that Facebook’s fee ....