Instagram Offers Brands More Grid Control
Instagram’s latest update will offer marketers more control of their Instagram grid thanks to pinned posts and an edit grid option, which is in testing. Using those new features, brands will be able ....
13/06/2022
Instagram and Facebook Reels get new stickers, longer clips and more
08/06/2022 Russell Hughes
Once again Facebook has announced a new range of updates for its TikTok competitor, Reels. The most eye-catching of these updates is the ability to create longer clips. Maximum length is being increase ....
[Study] LinkedIn InMail: How To Boost Response Rates
05/06/2022 Russell Hughes
One of the major growth drivers in social media in 2022 is messaging. Something highlighted by ....
Google Announces Shorts Ads, New Creative tools, Performance Max Updates & More
03/06/2022 Russell Hughes
Google's keynote annual event, Google Marketing Live, heralded the announcement of a raft of updates to Google Ads. Automation, video ads and new technologies wer ....
TikTok Launches Branded Mission For Brand & Creator Partnerships
01/06/2022 Russell Hughes
TikTok has launched a new way for creators to make money and brands to develop partnerships with some of TikTok's most famous faces via its new Branded Mission program. According to the platform, the new ad type will let advertisers crowdsource content from creators, turn ....
Facebook Reveals Its Most Popular Content Is… Spam
30/05/2022 Russell Hughes
Meta has released a list of Facebook's top-performing content during the second half of 2021. In a somewhat awkward turn of events, in terms of content views and viewers, 30% of the top 20 ....
YouTube Streamlines Shorts Creation + Adds TikTok-Style Greenscreen
27/05/2022 Russell Hughes
YouTube has started to make moves into TikTok's space by making it easier to create a Remix for Shorts. It also added a green screen feature, but more on that later. Both are much-loved by TikTok's army of creators and loyal fans, but now the internet's largest video sour ....
Google’s Upgrades Creative For Responsive Display Ads
26/05/2022 Russell Hughes
Responsive Display Ads (RDA) has been Google’s default display option for advertisers since 2018 but they’ll be getting an upgrade that Google says will double your ad performance. Marketers will now be able to dream up portrait RDAs, which should promise to be a far ....
Meta Turbo-Charges Business Messaging With New ‘Recurring Notifications’
23/05/2022 Russell Hughes
Meta has announced it’ll up its game on messenger, and in a move that should interest (and potentially delight marketers), will allow businesses to send automated messages to people who have opted in to getting them. ....
Meta Expands Ads & Messaging Business Tools
20/05/2022 Russell Hughes
Meta has announced a raft of new measures that are designed to improve how small businesses interact with customers, identify leads and close deals. According to its own data, 71% of people want to int ....
Instagram Trials TikTok Style Full-Screen Home Feed
18/05/2022 Russell Hughes
Instagram is testing another feature that'll have the folks over at TikTok looking on with a wry smile. TikTok's full-screen main feed display could be coming to an Instagram experience near you. The move makes sense within the short-form video wars as Insta is trying ....
LinkedIn Clamps Down On Engagement Bait & Dodgy Polls
16/05/2022 Russell Hughes
As user activity on LinkedIn grows (the platform has reported engagement growth for six quarters in a row), the potential for nuisance posters spamming your feed has grown with it. From wannabe influencers posting " ....