[New Study] Google Cost Per Lead Up 19% Across Industries
For advertisers heading into the pointy end of the year, the latest data on online ad costs is enough to make the most seasoned advertiser’s eyes water. A report from LocaliQ has s ....
16/11/2022
Google Unveils Several New Google Analytics 4 (GA4) Updates
11/11/2022 Russell Hughes
Google has announced several new Google Analytics 4 (GA4) updates designed to make it easier to transition to the new platform and deliver better results through machine learning solutions. A smoother transition The transition to GA4 has the poten ....
Meta Announces New AI, Messaging & Video Offerings
07/11/2022 Russell Hughes
Apple’s ATT data privacy update had some pretty serious implications for Meta’s ad revenue. Estimates put the total loss at a whopping $10 billion of revenue, so it’s no surprise that the geeks have been working harder than ever on new a ....
TikTok Partners With Linktree Offering Engagement Boost
04/11/2022 Russell Hughes
TikTok has announced a new partnership with the masters of the “link in bio”, Linktree. TikTok’s latest partnership will offer brands and creators more referral link options and better engagement and conversion opportunities. Building on an existing relationship, ....
Instagram Ramps Ad Offering Ahead of Xmas Push
03/11/2022 Russell Hughes
It’s that time of the year again folks! That’s right, in barely a blink the year has whizzed right past us and we’re nearly at Christmas. The fast-approaching shopping bonanza is manna from heave ....
Meta Upgrades Call Ads For Sales & Lead Gen Campaigns
31/10/2022 Russell Hughes
For businesses hungry to drive inbound sales calls, Meta has introduced some timely new ad launches within its Call Ads offering ahead of the holiday season. Meta has announced a new callback feature for Messenger, offering businesses a new method for generating inbound s ....
LinkedIn Launches New “Document Ads” For Lead Generation & Content Marketing
27/10/2022 Russell Hughes
LinkedIn has announced three new ad tools to help you make the most from your campaigns on the platform. Documents ads, offline conversation data integration and an exciting new Media Library should be available to marketers and advertisers moving forward. The newest a ....
Facebook Kills Off Instant Articles
24/10/2022 Russell Hughes
In yet another indication that short-form video is the tail that wags the dog of big social media platforms, Facebook has announced another shift away from news content. And, by doing so, it will put m ....
[NEW STUDY] Brands Are Wining With Instagram Reels
19/10/2022 Russell Hughes
Instagram Reels might always be considered the ugly stepsister of TikTok in some quarters, but nobody can deny that the results it's getting are encouraging for Meta. According to the platform, 20% of ....
TikTok Increases Video Descriptions To 2,000+ Characters In New Search Play
17/10/2022 Russell Hughes
Businesses on TikTok will have more ways to make sure their content does well in search due to a massive increase in the length of character descriptions. Before the change, TikTok limited descriptions to 300 characters. Now, marketers can type out a whole essay’s worth ....
YouTube Streamlines Vertical Video Creation
10/10/2022 Russell Hughes
YouTube is making it easier for marketers to create vertical video ads to take advantage of the short-form video phenomenon. When you think short-form, most almost instantly think of TikTok. However, YouTube Shorts is a platform that should not be underestimated. ....
Meta introduces Collaborative Ads for local delivery on Facebook & Instagram
07/10/2022 Russell Hughes
Meta has introduced a new way for brands and retailers to partner up to sell products on Facebook and Instagram. What are Facebook Collaborative Ads local delivery? Collaborative Ads local delivery will let brands promote products across Meta’s ....