Meta's Paid Verification Gets Underway

13/03/2023 Russell Hughes

Meta has started rolling out its paid verification for Australian and New Zealand Facebook and Instagram users. What is Meta Verified? Meta Verified is a paid-for service that provides your account with access to support, proactive account protect ....

Instagram's New Broadcast Channels Offer Engagement Boost

10/03/2023 Russell Hughes

Following the launch of Instagram's new broadcast channel, Instagram DMs are about to get juicier than ever. Instagram's new broadcast channel will offer brands and marketers a direct line to their followers via a "one-to-many" messaging tool. And the best part about it? ....

Instagram Kills Live Shopping In March

06/03/2023 Russell Hughes

Instagram is no longer interested in live stream shopping. From 16 March 2023, users will no longer be able to tag products while running a live broadcast. Meta's latest rollback follows a similar move in 2022, where it also culled shopping on Facebook Live. Both moves de ....

Google Greenlights AI-Generated Content For Search

02/03/2023 Russell Hughes

There’s no denying that automated content producers like ChatGPT have caused some concern among content writers and marketers. Not least regarding its suitability for website copywriting and search engine optimisation (SEO) purposes. And now Google has said that using A ....

LinkedIn Expands Newsletter Offering In New Content Marketing Boost

27/02/2023 Russell Hughes

LinkedIn's Newsletter feature has grown from strength to strength since it was introduced (for example, newsletter creation has grown 10x year-over-year). The feature is a popular way for brands, marketers and creators to connect on the platform and could help marketers i ....

Google Wants Businesses Moving to GA4 From March

21/02/2023 Russell Hughes

Google has told some businesses that it wants them to make the switch to Google Analytics 4 (GA4) as soon as possible… or it will do it for them. If you’re still using Universal Analytics (UA), this is important information. UA will stop processing data on July 1, and ....

TikTok Unveils Expanded, Richer Video Insights For Businesses

13/02/2023 Russell Hughes

TikTok already offers some of the best free social media creative and trends insights in the business. Be it natively within the TikTok app or via its Creative Center desktop interface, TikTok offers a treasure trove of insights for savvy marketers, copywriters and creatives ....

Apple Launches Apple Business Connect For Maps, Messages, Wallet, Siri and more

10/02/2023 Russell Hughes

Apple has released Apple Business Connect, a service similar to Google Business Profiles, for organisations looking to capitalise across the iOS ecosystem and beyond. Apple Newsro ....

Meta Further Expands Teen Ad Restrictions For Brands

08/02/2023 Russell Hughes

Meta is updating how it serves ads to teens and is trying to make Facebook and Instagram safer for young adults. Meta is building on prior changes to how advertisers can reach teens, which removed the ability to be targeted based on interests and activities. Moving forwar ....

Instagram Dials Back Reels & Shopping Focus

06/02/2023 Russell Hughes

Instagram is changing its navigation in what could be seen as a tacit admission that its emphasis on Reels and shopping hasn’t produced the desired effects. From the start of this month, users will see the Create button back at its old position in the middle of the navi ....

TikTok Introduces A Talent Manager Portal For Influencer Agents

03/02/2023 Russell Hughes

TikTok has unveiled plans to make it much easier for brands to work with big-ticket influencers thanks to an update to its Creator Marketplace called the Talent Manager Portal. Creator Marketplace lets brands connect with nearly a million creators across the world. As an ....