LinkedIn Announces New Facebook Style “Business Manager” Tool
LinkedIn has launched a new tool to make the lives of those who manage a lot of ads, Pages or people easier. As the temporary arrangements of those lost pandemic years become more permanent, it’s bec ....
20/06/2022
Facebook Working On Privacy Friendly “Basic Ads” Product
17/06/2022 Russell Hughes
Facebook is developing a new ad product that doesn’t use advanced targeting, reports Business Insider. ....
LinkedIn Boosts Audio Events & Creator Discovery
15/06/2022 Russell Hughes
LinkedIn has made life even easier for creators to build a presence on the platform by adding audio events, an URL in your header and improved discovery of creators. After launching just over a year ag ....
Instagram Offers Brands More Grid Control
13/06/2022 Russell Hughes
Instagram’s latest update will offer marketers more control of their Instagram grid thanks to pinned posts and an edit grid option, which is in testing. Using those new features, brands will be able ....
Instagram and Facebook Reels get new stickers, longer clips and more
08/06/2022 Russell Hughes
Once again Facebook has announced a new range of updates for its TikTok competitor, Reels. The most eye-catching of these updates is the ability to create longer clips. Maximum length is being increase ....
[Study] LinkedIn InMail: How To Boost Response Rates
05/06/2022 Russell Hughes
One of the major growth drivers in social media in 2022 is messaging. Something highlighted by ....
Google Announces Shorts Ads, New Creative tools, Performance Max Updates & More
03/06/2022 Russell Hughes
Google's keynote annual event, Google Marketing Live, heralded the announcement of a raft of updates to Google Ads. Automation, video ads and new technologies wer ....
TikTok Launches Branded Mission For Brand & Creator Partnerships
01/06/2022 Russell Hughes
TikTok has launched a new way for creators to make money and brands to develop partnerships with some of TikTok's most famous faces via its new Branded Mission program. According to the platform, the new ad type will let advertisers crowdsource content from creators, turn ....
Facebook Reveals Its Most Popular Content Is… Spam
30/05/2022 Russell Hughes
Meta has released a list of Facebook's top-performing content during the second half of 2021. In a somewhat awkward turn of events, in terms of content views and viewers, 30% of the top 20 ....
YouTube Streamlines Shorts Creation + Adds TikTok-Style Greenscreen
27/05/2022 Russell Hughes
YouTube has started to make moves into TikTok's space by making it easier to create a Remix for Shorts. It also added a green screen feature, but more on that later. Both are much-loved by TikTok's army of creators and loyal fans, but now the internet's largest video sour ....
Google’s Upgrades Creative For Responsive Display Ads
26/05/2022 Russell Hughes
Responsive Display Ads (RDA) has been Google’s default display option for advertisers since 2018 but they’ll be getting an upgrade that Google says will double your ad performance. Marketers will now be able to dream up portrait RDAs, which should promise to be a far ....
Meta Turbo-Charges Business Messaging With New ‘Recurring Notifications’
23/05/2022 Russell Hughes
Meta has announced it’ll up its game on messenger, and in a move that should interest (and potentially delight marketers), will allow businesses to send automated messages to people who have opted in to getting them. ....