TikTok Ads Skyrocket, As It Announces New Pulse Feature
According to the latest findings from Insider Intelligence (formerly eMarketer), TikTok is on track to triple its ad revenue this year, surpassing the revenue of Twitter and Snap combined, TikTok's ad revenue is expected to triple to $11.64 billion from $3.88 billion in 2 ....
13/05/2022
Google Offers More Conversions With Latest Performance Max Updates
11/05/2022 Russell Hughes
For Google advertisers in 2022, Performance Max campaigns have loomed large, with Google leaning into campaign automation in a big way. Performance Max is a goal-based campaign type that allows advertisers to access all of their Google Ads inventory from a single campaign ....
Instagram Tweaks Algorithm Favouring "Original Content"
09/05/2022 Russell Hughes
In a move that could spark concern among some marketers, Instagram is moving to prioritise original content over reposts. Marketers who lean into a lot of user-generated content, memes or even potentially influencer posts or have done so in the past could feel a pinch fol ....
Facebook Culls Podcast Offering
06/05/2022 Russell Hughes
Facebook is shutting down its podcast service next month, barely a year after its launch. After entering the market like a bat out of hell, the Meta bigwigs at the top of Mark Zuckerberg's empire have decided to pull out of podding and focus on other areas. According t ....
[New Report] Do Instagram Hashtags Help Grow Impressions?
04/05/2022 Russell Hughes
How many hashtags should you add to your Instagram posts to make engagement pop? Four? Fourteen? None? According to Head of Instagram Adam Mosseri, hashtags do ....
TikTok Improves Campaign Engagement With New "Add Ons"
29/04/2022 Russell Hughes
TikTok has added another string to marketers' bows and created a new way to encourage engagement with in-stream ads called Interactive Add-Ons. Interactive Add-Ons incorporate interactive elements to adverts that could tempt viewers to click on your ad. Let's say you're a ....
[New Study] Facebook Interest Targeting Wrong 33% Of The Time
27/04/2022 Russell Hughes
Meta's (i.e.Facebook) ad targeting is famously accurate, right? Remember the whole Cambridge Analytica thing? It's been known ....
LinkedIn's New Thought Leader Content Marketing Tools
22/04/2022 Russell Hughes
Every platform is locked in an arms race to show creators that it's the best place for them, and if you thought that business-orientated LinkedIn was different, you thought wrong. Despite marketing itself as separate from the rest of the bunch, LinkedIn still wants to be ....
New YouTube Podcast Offering Leaked
20/04/2022 Russell Hughes
YouTube is not a platform that fails to sniff which way the wind is blowing, and although it's taken some time, the giant now looks ready to move into the world of podcasts. A presentation leaked to PodNews ....
Facebook Cracks Down On Fake Reviews & Engagement
14/04/2022 Russell Hughes
Fraud is endemic within social media marketing and perhaps digital marketing more widely. Whether it be influencers buying fake followers, agencies running bots to overinflate engagement rates or unscrupulous adtech vendors gouging advertisers and publishers alike with on ....
TikTok Search Ads Now In Beta
11/04/2022 Russell Hughes
An industry insider has discovered a huge new update to TikTok ads that could result in better control over campaigns for marketers, more bottom of the funnel options and better ways to identify user interest and intent. ....
Facebook Clamps Down on Video “Watchbait”
04/04/2022 Russell Hughes
Facebook is taking a tough stance on something it calls “watchbait”, and listen up, because it's important to know how and why this approach could impact your video marketing. Watchbait is the visu ....