Google Analytics 4 Announces New Personalised Reports

16/03/2022 Russell Hughes

For organisations in 2022, one of the biggest and most painful marketing tasks of the year will be commencing the shift from Universal Analytics to Google Analytics 4 (GA4). For the time being, Google advises businesses to run GA4 alongside the legacy version of Google An ....

TikTok extends videos from 3 mins to 10 mins

14/03/2022 Russell Hughes

TikTok has officially confirmed a massive change to how the platform will operate. Users will now be able to upload videos up to 10 minutes long, an increase in seven minutes from the previous ....

Google Rolls Out "Enhanced Conversions for Leads" For Offline Reporting

11/03/2022 Russell Hughes

Despite the recent rise of eCommerce and rapid digital transformation sparked off by the global health pandemic, most business outcomes still take place offline. In effect, creating a near-permanent headache for marketers looking to measure and attribute online to offline ....

Facebook Offers Ads Guidance For Struggling Businesses

09/03/2022 Russell Hughes

It is not really a stretch to say that social media ads are not currently working as well in March 2022 as they were in March 2021. Facebook ads were dramatically downgraded by Apple's iOS changes in April 2021, impacting how data is used across the platform. As Apple opt ....

[STUDY] Instagram Engagement Down 30%

07/03/2022 Russell Hughes

There’s bad news for all those Instagram aficionados out there - engagement is down by 30%. A report by Rival IQ has illustrated how the engagement rate per post dropped from 0.98% in 202 ....

TikTok Releases Rising Trends Report for Brands

04/03/2022 Russell Hughes

TikTok has published a new report exploring the latest user trends and shifts for businesses looking to make a splash in 2022. The What's Next culture drivers report contains 35 pages of user trends, case studies, brand trends and notes to help businesses unlock ....

Google lifts the lid on Google Maps reviews

02/03/2022 Russell Hughes

For businesses that prioritise local marketing or communications activity, Google Maps can be a gamechanger. To help businesses better utilise Maps, Google has lifted the lid on how Maps reviews work, aiding organisations to boost visibility while also protecting their re ....

Facebook Reels Rolls Out Globally

28/02/2022 Russell Hughes

Meta will not stop in its quest to beat TikTok at its own game. Its latest attempt is to bring the Instagram-debuted Reels to Facebook. Facebook publicly launched Reels in the U.S in September 2021, and it's now available in 150 countries, allowing Instagram content creat ....

Google Bets Big on Performance Max Campaigns In 2022

25/02/2022 Russell Hughes

Anyone who has ever tried to untangle marketing attribution data will know customer journeys are drawn out, convoluted affairs. According to Google, this past holiday season, 54% of shoppers used five or more channels, like video and social media, to shop over a two-day p ....

TikTok Launches 'Instant Pages' In Direct Response Boost

23/02/2022 Russell Hughes

TikTok isn’t sleeping. We’re only two months into 2022 but the short-form video app is already looking for ways to maximise business engagement and boost its revenue-earning potential. Now marketers will be able to connect TikTok ads to a native landing page, hosted w ....

YouTube Lays Out 2022 Plans For Creators & Brands

16/02/2022 Russell Hughes

YouTube CEO Susan Wojcicki has provided an overview of the site’s key areas of focus for 2022 - and no surprise - it includes plenty on where it intends to take its short-form product, Shorts. YouTube says Shorts has now passed the five trillion view mark, which shows h ....