Instagram Extends Reels to 60 Secs, Insights to 60 Days & more

01/08/2021 Russell Hughes

Instagram streamlines reporting and content creation Instagram has launched another barrage in its war with TikTok as it seeks to tempt creators and brands to make Reels their primary destination for short-form video. We’ve already ....

Facebook Launches Experts Program

29/07/2021 Russell Hughes

New Group & Page engagment tools rolling Over the past few years, Facebook Groups have undergone a metamorphosis to become a keystone social media feature for marketing and comms teams worldwide. Groups have grown popular with global ....

YouTube Follows Insta & TikTok With Livestream Shopping Trials

27/07/2021 Russell Hughes

YouTube social commerce comes to influencer livestreams YouTube has upped the ante in the battle to create more revenue from video content. It’s recently announced a pilot test that will allow users to shop directly from livestream videos published by crea ....

Google’s new ad penalties: 3 Strikes you’re out!

25/07/2021 Russell Hughes

Google clarifies ad disapprovals, amidst growing confusion Various week-to-week challenges make online marketing a drag, but over the past 18 months, the tyranny of ad disapprovals has become numero uno for many. And, for some, that pain ....

TikTok's new "Spark Ads" unlock influencer power

22/07/2021 Russell Hughes

TikTok fuses content marketing, influencers & ads The brain's trust at TikTok keeps on ticking over creative new ad options as it tries to position itself as the global leader in short-form video content. TikTok's newest idea ....

Instagram Stories Drafts are Now Available

20/07/2021 Russell Hughes

Instagram content producers rejoice! Instagram has finally pushed the button on Story Drafts, which are now available for all users. Initally announced in March, the much-requested feature will let users save Insta Stories as drafts with ....

YouTube Launches TikTok Challenger "Shorts" Globally

15/07/2021 Russell Hughes

After dominating longer-form video, YouTube turns to short-form Video sharing monolith YouTube has waded into the TikTok vs Instagram vs Snapchat battle with its take on the short-form video format. Titled YouTube Shorts, it's pretty ....

[New Report] Post-Covid Consumer Content Trends

11/07/2021 Russell Hughes

Parenting, travel, work and wellness in the spotlight  As the world slowly emerges from the COVID hellscape we've been occupying for nearly two years, consumer trends and behaviours are changing.  Pinterest's latest res ....

Instagram Reels Ads Launching Globally

06/07/2021 Russell Hughes

Reels Ads roll on following successful trial period  After a successful test in India, Brazil, Germany and Australia, Reels ads will be rolled out across the world. Reels ads will appear full screen and vertical, in a similar way to ....

Facebook’s Announces New Shopping Ads, Shops on WhatsApp & More

04/07/2021 Russell Hughes

Facebook moves to better monetise WhatsApp & scales up AR Facebook has expanded its plans for complete domination of the online social commerce space by announcing new ways to shop across its network. The social giants boasted of new ....

Facebook Podcasts & Live Audio Rooms now rolling

29/06/2021 Russell Hughes

Social audio set to soar as Facebook launches new tools Following on from one of the most predictable moves of 2021, Facebook’s social audio play is now live. Facebook is now officially rolling out its Clubhouse annihilator Audio R ....