Instagram Extends Video Remix Option to All Videos, Not Just Reels
Instagram has announced some pretty exciting changes to the way content creators can use its Remix feature. Previously, only short-form Reels could be remixed, but now creators can Remix any video uploaded to Instagram. Before you rush off and explore a back catalogue tha ....
11/02/2022
LinkedIn Doubles Down On Events, Audio & Live Video
04/02/2022 Russell Hughes
Live events continue to be disrupted by the Covid-19 pandemic, especially now Omicron is raging through Australia, which has forced businesses to find alternative means to broadcast and connect. That partly explains why LinkedIn has experienced strong success with its Liv ....
Facebook Consolidates Campaign Objectives In Ads Manager
28/01/2022 Russell Hughes
Facebook made one, last-ditch change to its ad objective listings in Ads Manager before 2021 ended. If you missed it, that’s no surprise as Mark Zuckerberg’s boffins got it done just days before Christmas. The change aims to make your ad campaign set- ....
TikTok Study Shows Brand & Creator Collabs Power
26/01/2022 Russell Hughes
More and more brands are realising the power of TikTok and the influence it can have over key markets - but carrying out a successful campaign on the world’s most popular short-form video app isn’t as easy as jumping on the latest trend. ....
LinkedIn Expands Content Marketing & Live Events Offering
03/10/2021 Russell Hughes
LinkedIn launches Articles for Pages, integrates Events & Live video LinkedIn is looking for fresh ways to help brands maximise content posted on the platform, improve event performance and help marketers make smarter decisions. The first, ....
Facebook Building "Modern-Day Yellow Pages"
30/09/2021 Russell Hughes
Business listings launch on WhatsApp ahead of global rollout Facebook has announced the development of a "modern-day Yellow Pages" on WhatsApp. Its pilot, currently underway, lets users search for shops and services on the platform. ....
Facebook Releases Major Ad Targeting Update As Privacy Regulations Bite
27/09/2021 Russell Hughes
Post iOS 14, Facebook doubles down on automated targeting features Five months after the launch of Apple's iOS 14.5 update and the effects of Apple's privacy clampdown is beginning to be felt as the social media data hose chokes off. ....
Google Ads Automation Upgrade
26/09/2021 Russell Hughes
Google Streamlines Display Campaigns Another day, another marketing automation rollout, with Google’s latest updates for Display ads. Google’s latest update sees it looking to simplify the campaign set-up process for t ....
YouTube Lifts Hood On Video Algorithms
20/09/2021 Russell Hughes
YouTube engineers explain video recommendation rankings YouTube has published an overview of how its recommendation system works, which will help brands and marketers understand how the system ranks videos to users - with that insight, it should ....
Facebook's New Lead Generation and Customer Acquisition Tools
19/09/2021 Russell Hughes
Facebook upgrades on-platfrom features due to Apple privacy clampdown Facebook has unveiled new engagement, lead generation and customer acquisition tools in a broad update that includes a whole raft of changes. ....
[NEW REPORT] The Evolution Of Social Apps
19/09/2021 Russell Hughes
Social media accounts for 44% of all time spent on mobile According to the latest App Annie report, people are spending more and more time on social media apps - a trend that shows no sign of slowing down. Users spent 740 billion hours o ....
Twitter’s Community Management Clampdown
16/09/2021 Russell Hughes
Twitter improving brand safety with better community controls Twitter has launched five new features, all designed to help improve community interaction, give users more protection from online abuse and allow them to control their content better ....