LinkedIn Tanks Organic Link Posts

31/05/2024 James Fitzgerald

If you've recently noticed a reduction in the size of link preview images on LinkedIn, you're not alone. This change is part of a broader update announced by LinkedIn, which is gradually rolling out across the platform. While some posts still display the full-width previe ....

Apple Challenges Google Search With New AI Offering

29/05/2024 James Fitzgerald

Apple looks set to intensify the artificial intelligence (AI) arms race next month at the Worldwide Developers Conference (WWDC). Despite pioneering early AI efforts with the launch of Siri in 2011, Apple now finds itself lagging behind competitors like OpenAI, Meta, and ....

Google Moots Potential Acquisition of HubSpot

27/05/2024 SMK (Social Media Knowledge)

Google's parent company, Alphabet, is reportedly exploring a significant acquisition of HubSpot, the well-known U.S. marketing software maker with a market value of $35 billion. If realised, this potential deal would be Google's largest acquisition to date and could signi ....

TikTok Releases New Creative AI Tools

24/05/2024 James Fitzgerald

From its launch in 2016, TikTok has established itself as a global entertainment hub, now with over 1 billion users. It has set the pace for the wider industry and sparked online crazes and trends for everything from feta cheese to cranberry juice and Crocs. At its 4th an ....

Facebook Publisher Referral Traffic Plummets 50%

22/05/2024 James Fitzgerald

Meta's strategic pivot away from news content is dramatically reshaping the landscape of digital news referrals. Recent data from Chartbeat and Similarweb underscores the magnitude of this shift, revealing a sharp decline in Facebook referral traffic to news and media websit ....

[New Report] AI Marketing Skills Now A Must-Have

20/05/2024 James Fitzgerald

In an era marked by rapid technological advancements, the adoption of artificial intelligence (AI) in the marketing industry is accelerating. According to the 2024 Work Trend Index Annual Report by Microsoft and LinkedIn, AI skills have become indispensable for marketing ....

Google Turns SEO On Its Head With New AI Overviews

17/05/2024 James Fitzgerald

The integration of AI into Google Search is rapidly transforming online discovery. Google's announcement at Google I/O this week about the roll-out of AI Overviews to all US-based searchers marks a significant milestone in this evolution. By the end of the year, this feat ....

Meta Adds 3 New Levels To Business Verification Subscription Packages

14/05/2024 James Fitzgerald

Meta is expanding its Verification for Business subscription package, introducing three new tiers. The expansion introduces new elements and higher-priced tiers designed to cater to a broader range of business needs. The updated tiers aim to offer more flexibility and advanc ....

[New Study] LinkedIn Engagement Up 44%

13/05/2024 James Fitzgerald

After almost a decade on the sidelines, LinkedIn is rapidly becoming a priority platform for many organisations, according to a recent Social Insider study. The 2024 LinkedIn Benchmarks Study has unveiled some useful trends for communicators, notably a significant 44% yea ....

Meta Releases Advanced Generative AI Capabilities For Ad Creation

10/05/2024 James Fitzgerald

Meta is expanding its suite of creative tools with the introduction of more sophisticated generative AI capabilities for ads. The latest enhancements include advanced text and image generation, creative expansion, text overlays, and a centralised hub of AI tools within Ad ....

Instagram Updates Hashtag Functionality Offering Discovery Boost

08/05/2024 James Fitzgerald

Instagram has recently updated its approach to how hashtags influence discovery on the platform, marking a shift from showing a "Top Posts" feed to broadening user access to a more comprehensive search results page. The change mirrors the user experience in the Explore se ....