Google’s AI Overviews Get a Global Expansion and Enhanced Link Options

20/08/2024 James Fitzgerald

Google is stepping up its search game with the expansion of AI Overviews, a feature that provides detailed, AI-generated summaries directly within search results. Launched in May, these overviews are designed to streamline the search process by offering quick insights and li ....

Meta Expands Ad Attribution with GA4 Integration

18/08/2024 James Fitzgerald

Meta is set to implement a major overhaul in its approach to ad campaign measurement and optimisation, aimed at delivering more tailored results for advertisers. Damian Wandler & Fred Leach, Product Management, Meta, August 2024 ....

Google Unveils Updates to Google Trends for Businesses

16/08/2024 James Fitzgerald

Google has recently updated its "Trending Now" tool, part of the Google Trends platform, offering a more dynamic way to track and leverage emerging search trends for marketing. The latest upgrade brings a range of benefits for businesses aiming to maximise relevancy in th ....

TikTok & Amazon Partner On In-App Shopping

14/08/2024 James Fitzgerald

Amazon is expanding its presence in social shopping by enabling users to make purchases directly within Pinterest and TikTok, building on its existing partnerships with Meta and Snapchat. Amazon's latest partnerships with TikTok and P ....

Instagram “Views” Now Primary KPI For Content

12/08/2024 James Fitzgerald

Instagram is shifting its focus from traditional metrics like followers and likes to a new primary metric: views. This change, which has been in the works for months, reflects a broader transformation in how Instagram’s algorithms and user behaviour interact, with signific ....

Google Introduces New AI-Powered Creative Tools

06/08/2024 James Fitzgerald

Google has unveiled new AI-powered tools designed to enhance creative campaign performance for advertisers. First mooted at Google Marketing Live in May, the new design tools enable advertisers to remove, add, and replace objects within images, offering significant creati ....

[New Study] How To Maximise Brand/ Creator Partnerships

30/07/2024 James Fitzgerald

CreatorIQ, in collaboration with TikTok, has conducted an in-depth analysis of brand performance on the platform, highlighting the most successful strategies and approaches. Their comprehensive report, ....

ChatGPT Unveils New Search Feature to Compete with Google

30/07/2024 James Fitzgerald

OpenAI, the company renowned for its innovative AI solutions, has launched a groundbreaking search engine prototype, SearchGPT. This ambitious move positions OpenAI as a significant contender in the online search market, traditionally dominated by Google. The launch of Se ....

Google's U-Turn On Ad Tracking Cookies

28/07/2024 James Fitzgerald

After years of anticipation and uncertainty, Google has announced it will not be phasing out third-party cookies in the immediate future. This decision follows several years of deliberation in which the tech giant initially aimed to eliminate these tracking mechanisms by 202 ....

LinkedIn’s New AI Tool “Accelerate” Rolling Out Globally

22/07/2024 James Fitzgerald

LinkedIn is expanding access to its AI-powered ad campaign tool, "Accelerate," designed to automate the entire campaign creation process. Initially launched in limited testing last October, Accelerate is now set to be available to all advertisers globally. The tool scans ....

Instagram Chief Confirms Sends Drive Algorithm Rankings

22/07/2024 James Fitzgerald

Adam Mosseri, the head of Instagram, has recently highlighted the importance of "sends per reach" in determining the visibility of content on the platform. The metric measures how often users share posts via direct messages (DMs), and Mosseri has increasingly emphasised i ....