Meta Launches Ad Free EU Versions of Facebook & Instagram

20/11/2023 Russell Hughes

Meta’s latest revenue move is to offer EU, EEA and Swiss users the chance to pay a monthly fee in return for an ad-free Facebook and Instagram. Legislation compliance ....

Instagram Expands Reminder Ads

17/11/2023 Russell Hughes

Instagram has expanded Reminder Ads, which lets users opt in to receive reminders for upcoming events, to include new features to help brands reach a wider audience. Reminder Ads new features ....

YouTube Cracks Down On Blocking Ad Blockers

14/11/2023 Russell Hughes

YouTube has “launched a global effort” in its war against ad blockers, confirmed a report in The Verge. ....

Google Maps Goes “Photo-First” In Business Listing Boost

13/11/2023 Russell Hughes

Google is changing how Google Maps search results are shown by displaying photo-first results for specific searches. Chris Phillips, VP & Ge ....

LinkedIn Offers AI Boost With “Accelerate”

10/11/2023 Russell Hughes

LinkedIn has announced a new AI-powered, automated B2B marketing campaign creation tool called Accelerate. ....

X (Twitter) Joins Google Ad Manager To Boost Ad Performance

05/11/2023 Russell Hughes

As a response to U.S. ad revenue falling 60%, social media platform X (which used to be known as Twitter) has partnered with Google Display Network in the hope that it’ll recoup some of its lost income by boosting its advertising base. ....

Meta Expands Reels Ads Ahead of Holiday Push

03/11/2023 Russell Hughes

Meta has announced new Reels ad features ahead of the Christmas and new year spending rush, and has updated its brand suitability to help brands take advantage of AI as 2023 draws to a close. Reels has q ....

Google Demand Gen Campaigns Finally Roll Out Globally

01/11/2023 Russell Hughes

Demand Gen campaigns are set to be rolled out globally, with all customers set to have access to the feature, which is built specially for social media advertising and comes equipped with new features, insights, inventory and a new creation flo ....

LinkedIn Offers Content Marketing Boost, Upgrades Collaborative Articles

29/10/2023 Russell Hughes

LinkedIn’s Collaborative Articles were launched to provide members with expert insight and analysis by some of the platform’s most knowledgeable users. ....

TikTok parent company takes on Canva with CapCut for Business

26/10/2023 Russell Hughes

CapCut is an extremely popular video editing app that regularly ranks in the top 10 or 20 apps on the iOS App Store. Known for its integration with TikTok (both apps are owned by ByteDance), ease of use and AI effects, the app has now launched ....

Meta expands broadcast channels beyond Instagram to Facebook and Messenger

25/10/2023 Russell Hughes

Brand Pages could soon be able to create Broadcast Channels on Facebook and Messenger as Meta has announced the popular Instagram communication format will be available on another two of its products. Fo ....