AI & DIGITAL MARKETING NEWS
[STUDY] ChatGPT Ads Favour Context Over Clickbait
Early ChatGPT ad data suggests conversational AI rewards relevance over persuasion. Analysis from Adthena, based on more than 50,000 daily ChatGPT ad placements across 600 advertisers, found that the m ....
18/05/2026
Microsoft Expands Copilot Studio AI Workflows
18/05/2026 James Fitzgerald
Microsoft has announced a major expansion of Copilot Studio, introducing new governance controls, workflow automation features, and app integrations designed to help organisations scale AI agents more effectively. The updates reflect how ent ....
Google Expands AI Search To YouTube
11/05/2026 James Fitzgerald
Google is testing a new AI-powered search experience within YouTube, introducing more conversational discovery tools for users. The feature, called Ask YouTube, expands Google’s wider AI search strategy and brings more interactive search f ....
ChatGPT Self-Service Ads Launch
11/05/2026 James Fitzgerald
OpenAI is taking a major step toward turning ChatGPT ads into a scalable advertising platform, introducing self-serve campaign buying, CPC bidding, and improved measurement capabilities. Until now, Cha ....
[STUDY] LinkedIn Engagement Benchmarks Shift Again
11/05/2026 James Fitzgerald
LinkedIn’s latest benchmark data points to a platform evolving far beyond professional networking. Engagement is rising, audiences are rewarding deeper content, and brands are adapting their publishing strategies to keep pace with changing ....
Meta Expands AI, Creator & Reels Ad Tools
04/05/2026 James Fitzgerald
Meta is evolving its ad ecosystem around three areas: culture, creators, and AI. Recent updates across Reels, partnership ads, and generative tools show how these elements are becoming more tightly int ....
TikTok Boosts Brand Discovery With Keywords
04/05/2026 James Fitzgerald
TikTok has introduced keyword controls that give brands more influence over how their content is categorised and discovered. The update allows users to manage the keywords automatically assigned to their videos, offering the option to remove ....
Google Bolsters AI Video Tool "Vids"
27/04/2026 James Fitzgerald
Google is pushing further into AI driven video, upgrading its Vids platform with higher quality generation, built in music tools and customisable avatars. While Vids has flown under the radar compared to Google’s flagship AI products, the ....
Microsoft Pushes Copilot Into Brand Workflows
27/04/2026 James Fitzgerald
For many in-house marketing and communications teams, Microsoft Copilot has become a default AI layer, largely due to its integration within Microsoft 365 and alignment with existing IT policies. It h ....
Meta Overtakes Google In Ad Power Shift
20/04/2026 James Fitzgerald
Meta is set to overtake Google in global ad revenue for the first time in 2026, marking a significant shift in how digital advertising value is being created and captured. According to Emarketer, Meta ....