YouTube Dominates AI Search Results With 200x Advantage
YouTube may be one of the best-kept secrets for unlocking AI search visibility. As generative AI reshapes how users discover and consume information, new data from BrightEdge reveals that YouTube is not just part of the mix, it’s leading ....
07/10/2025
Gen Z Turns to Social for Discovery
22/09/2025 James Fitzgerald
TikTok is quickly emerging as a significant player in the search advertising space, presenting a fresh opportunity for marketers to connect with high-intent audiences. Since launching Search Ads in 2023, TikTok has positioned itself as more ....
Meta Expands Ad Tools Across Reels and Threads
22/09/2025 James Fitzgerald
Meta has introduced a range of new advertising tools across Reels, Threads, and its broader ads platform, aimed at helping brands increase visibility, refine audience targeting, and improve campaign performance. The updates, announced at Met ....
ChatGPT Use Is Evolving Fast
22/09/2025 James Fitzgerald
OpenAI has released a landmark study examining how people use ChatGPT and how that usage is changing over time. Drawing on a vast dataset of 1.5 million anonymised conversations from the past three years, the report is the most comprehensive look yet at how generative AI is ....
Meta Partners With Midjourney in AI Boost
29/08/2025 James Fitzgerald
Meta has announced a new partnership with AI startup Midjourney, marking a strategic step in its broader push to lead in artificial intelligence. This agreement will see Meta license Midjourney’s image and video generation technology, whi ....
LinkedIn Tests New Premium Tools for SMBs
29/08/2025 James Fitzgerald
LinkedIn is quietly piloting a new Premium offering designed specifically for small and medium-sized businesses (SMBs). The Premium Business Suite is currently in limited testing, but the early featu ....
Meta Forces Ads Automation
29/08/2025 James Fitzgerald
Meta is accelerating its pivot to fully automated advertising, with sweeping changes to detailed targeting and exclusions that will impact campaign structure from January 2026. These updates are not optional. Advertisers still relying on ma ....
ChatGPT Drives 527% Surge in AI Discovery Traffic
18/08/2025 James Fitzgerald
AI platforms are no longer a curiosity in the search landscape. They’re now a meaningful source of web traffic. According to new data from Previsible, first featured in ....
Instagram Finally Adds Reposts and Maps
18/08/2025 James Fitzgerald
Instagram has officially rolled out three new features that mark a clear pivot in how the platform is used. Reposts, a Snap-style Friend Map, and a new Friends tab in Reels are now available to all users, each designed to increase engagemen ....
Instagram Growth in 2025 Requires Consistent Posting
18/08/2025 James Fitzgerald
Instagram marketers looking to grow reach and followers in 2025 should be thinking less about clever hacks and more about consistency. New data from Buffer, based on more than 2 million posts from over 100,000 accounts, confirms a simple tr ....
Google Defends AI Overviews Amid Traffic Concerns
11/08/2025 James Fitzgerald
The ongoing rollout of Google’s AI Overviews has prompted intense debate among publishers, SEOs and advertisers. Critics claim the feature is eroding referral traffic from search, while Google insists the opposite is true, arguing that it ....
Instagram Updates Performance Metrics
11/08/2025 James Fitzgerald
Social media marketers have long relied on familiar metrics — reach, likes, views — yet these numbers have often fallen short of explaining why something worked or how to improve it next time. Th ....