Snapchat's holiday E-Commerce Ads
Several new e-commerce ad options are on their way to Snapchat, as marketers gear up for a new way to sell. Christmas Snaps Along with new shoppable Snap ads, brands are able to import catalogs directly to Snapchat and ....
25/10/2018
Pinterest dishes up new Analytics Tools
25/10/2018 SMK Editor
Pinterest is continuing to court advertisers by offering new measurement solutions to help monitor the platform’s impact. The Pinterest yardstick Capitalising on the mindset of Pinterest shoppers looking for new products, Pinterest ....
Google+ will finally die (after breach)
24/10/2018 SMK Editor
Google+ will wind-up over the next 10 months, taking a few last breaths before being allowed to expire in August 2019. But rather than an act of mercy, the real reason seems to be a potential data breach. Strobe effect The move to close Google+ w ....
Facebook shares findings on Multi-Screen Viewing
24/10/2018 SMK Editor
As users reach for their mobile during advertisements, advertisers are wising up and looking at new ways to capitalise. Don’t change that dial (or device) With the expensive nature of TV ads, marketers are getting restless over the ....
Instagram and easyJet launch Booking Experience
24/10/2018 SMK Editor
Instagram is partnering with easyJet to get the best flight deals fast. Easy ridin’ A new search function within easyJet’s flagship app allows users to search locations with the use of Instagram pictures with a feature called ....
Facebook Advertisers able to target Shadow Profiles
23/10/2018 SMK Editor
Facebook’s methods to learn your interests, even with new security restrictions, has some users wondering what the point of hiding personal information really is. I see you In the wake of millions of users restricting access to the ....
Snapchat-style map coming to Facebook
23/10/2018 SMK Editor
Facebook has commenced preparations to bring an interactive real-time map to help users coordinate events and meetups. Another crack at geotracking Facebook is tackling a total redesign of its Nearby Friends platform and replacing the li ....
Facebook's Selling Ads in Stories
23/10/2018 SMK Editor
Just like Snapchat and Instagram, Facebook is following the trend of monetising users’ most favoured feature. Ads with a story For the first time, marketing is making its way to Facebook Stories in anticipation of more ....
Twitter Gets Parental
23/10/2018 SMK Editor
Tired of bombastic tweets fluttering around their platform, Twitter is committed to shaming away the haters. Get out, bad bird! In an effort to promote a positive environment for tweeting culture, ....
Facebook Dances to a Different Tune
23/10/2018 SMK Editor
In an effort to fire up flagging enthusiasm among users, Facebook is giving us the gift of music. Out of tune? Three new ....
Facebook's building its own AR Glasses
23/10/2018 SMK Editor
It was only a matter of time, really. Yes, Facebook's building its very own set of AR Glasses. Virtual News Feed The news broke at Tech Crunch's recen ....
Guess what? LinkedIn's going Gangbusters
23/10/2018 SMK Editor
While it might be the sensible (some may say slightly dull) cousin to cooler members of the social family, LinkedIn is quietly going about its business, kicking lots of goals. Linking In - Big Time Microsoft has reported that in Q1 2019 LinkedIn ....