Facebook Community Management Ranking Update

16/06/2019 SMK Editor

Renewed Facebook Community Management Focus Prompts Ranking Changes At May’s Facebook F8 Mark Zuckerberg spelt out Facebook’s development roadmap for the next two-three years. One of the key themes was the reprioritisation of ....

Standing Out Amongst 500k Influencers On Instagram

12/06/2019 SMK Editor

This week’s guest blog spot is from Analise Trotter, Head of Delivery at Hoozu. Hoozu leads data-driven, creative influencer marketing activity for leading brands.  From Micros to ....

Turbo Charge Email With Gmail Dynamic Email

11/06/2019 SMK Editor

Gmail's Email Game-changer Launches 2nd July  Google has just announced a 2nd July launch date for its game-changing Dynamic Email for Gmail. Initially announced in March, Dynamic Email has been in beta testi ....

New Instagram Influencer Ads Live Now

09/06/2019 SMK Editor

Branded Content Ads Will See Instagram Influencer Spend Explode Instagram advertisers can now convert organic influencer posts into ads, with the launch of its new Branded Content Ads. As ....

Google Algorithm Update Sends Traffic Tumbling

06/06/2019 SMK Editor

Google's Core Algorithm Update Went Live Earlier This Week & Impacts ALL Sites Up until Monday morning, the Daily Mail was doing what the Daily Mail does. Insightful, thought-provoking and educational pieces on Love Island, minor ....

Facebook Messenger Launches Snapchat Bitmoji Clone

04/06/2019 SMK Editor

New Facebook Avatars Launch For Messenger & News Feed Comments  Having successfully cloned and scaled Snapchat’s best feature, Stories, Big Blue is now back for Snapchat’s next best feature… Bitmojis. This wee ....

LinkedIn Super Charges Ads With Major AdTech Deal

02/06/2019 SMK Editor

LinkedIn Latest Acquisition Will Power Improved Ad Targeting & Attribution LinkedIn’s bumper 2019 continues apace with its acquisition of advertising tech business Drawbrid ....

Facebook Finally Opens Hood On News Feed Rankings

30/05/2019 SMK Editor

Facebook Reveals Why Organic Posts Are Ranking For Users The exact machinations of the Facebook News Feed are a mystery to users and many marketers alike. However, in the coming weeks, both may get a better understanding of Facebook&rsqu ....

Facebook Usage Dropping From 2017 High, While Instagram Peaks

28/05/2019 SMK Editor

eMarketer: Loss Of Younger Users & News Feed Updates To Blame The latest data from analyst powerhouse eMarketer sees daily Facebook usage downgraded, as two years of perpetual negative PR and News Fee ....

Google's Redesigned Search Engine Results: Spot The Ads...

26/05/2019 SMK Editor

Google's Latest Redesign Shifts Search Closer To Social News Feeds With each passing year, social media marketing resembles search engine optimisation (SEO) more and more. A recent case-in-point is Facebook’s new ....

The Power Of Being Wrong

22/05/2019 SMK Editor

Today’s guest blog post is from Chris Fraser Partner at Intention.al, an excellent digital ad agency, rated highly by SMK. Do not be pu ....