Are You Ready For Google's New Keyword Targeting Update?

18/08/2019 SMK Editor

Google Claims New Update *Could* Drive 4% More Conversions Although social media tends to grab more column inches that search engine marketing (SEM) nowadays, SEM continues to grab more dollars. Paid search has dominated digital investme ....

Social Ad Spend up 37%

16/08/2019 SMK Editor

New Study Shows Big Gains For Social On Stories & Video The gradual story-ifiction of social media was perhaps one of the leading digital themes of 2018. Alternatively, at least, one of the less controversial ones. When consi ....

Will Facebook’s Local TV Deals Jump-start Facebook Watch?

11/08/2019 SMK Editor

Facebook's Latest Deals Welcome TV Content To Social Feeds Facebook last week announced a series of new partnerships with many of the major Australian TV movers and shakers. Premium news content from Australia’s leading broadca ....

[New Study] Which Keywords Drive Most YouTube Views?

08/08/2019 SMK Editor

Pew Research's YouTube Deep Dive Shows Power of Power Keywords YouTube is perhaps the best-kept secret in modern digital marketing. Outside of television, in its various forms, YouTube rules the roost for online video consumption. ....

Can Facebook's New Search Ads Really Challenge Google?

06/08/2019 SMK Editor

Facebook Search Ads Now Live Following six months of trialling Facebook has expanded the rollout of its new ‘Search’ ads. Initially announced in December 2018, search ads are now increasingly available as an ad placement, aft ....

Instagram Scheduling *Finally* Comes To Facebook

04/08/2019 SMK Editor

New Creator Studio Update Sees Fresh Instagram Integration  Five years after launching Facebook Business Manager, Facebook has done the unthinkable and properly integrated Instagram. In recent days Instagram has been integrated nati ....

Latest Facebook Business Manager Updates

01/08/2019 SMK Editor

New Look, New Business Manager Ring the bells, the long-awaited redesign of Facebook Business Manager is underway, huzzah! Facebook has this week started rolling out the updated user interface for Facebook Business Manager to marketers a ....

Landmark ACCC Report Sparks Facebook & Google Crackdown

28/07/2019 SMK Editor

ACCC's Sweeping Recommendations Will Alter Digital Landscape Forever (Image credit: KC Green, 'This Is Fine ....

LinkedIn's 'Open For Business'

23/07/2019 SMK Editor

LinkedIn's New Features For Users & Advertisers Alike LinkedIn latest product release and Microsoft’s latest quarterly results demonstrate the platform is both literally and metaphorically ‘open for business’. M ....

Facebook Shrinking Ads From 19th August

21/07/2019 SMK Editor

News Feed Ads Shrinking To Match New FB5 Facebook Redesign From next month Facebook ads will be getting a design refresh, although the bad news for marketers is they’re getting quite a bit smaller. In just over three weeks, posts a ....

Facebook Shrinking Ads From 19th August

21/07/2019 SMK Editor

News Feed Ads Shrinking To Match New FB5 Facebook Redesign From next month Facebook ads will be getting a design refresh, although the bad news for marketers is they’re getting quite a bit smaller. In just over three weeks, posts a ....