[SMK] Social Media Knowledge


Discord video chat takes the game from Skype

Messenger app Discord—hitherto known for providing text and voice comms for gamers—has launched screen-share and video chat services.


Discord isn’t shy about their intentions. The tagline at the top of their app homepage proudly declares ‘It’s time to ditch Skype and TeamSpeak’. It claims to be better and easier than Skype, and unlike TeamSpeak it’s free.

Competition for the gamer market segment seems to be ever-increasing, so Discord is likely to face some return fire.

Who’s that now?

Since May 2015, Discord provides free chat services customised for a gamer audience. They’ve got 45 million total users, 9 million dailies.

They found success via Reddit and gaming tournaments, and have cultivated relationships with leading twitch.tv influencers.

Led by Jason Citron who already made one fortune as the creator of gaming social platform OpenFeint, Discord is available for desktop, Android and iOS.

Beta now, better soon

Discord’s initial beta of video went live to 5% of the platform’s desktop users on 9 August. Official word is that they’re at least a month away from full release.

When that happens, they’re a chance at genuinely rivalling Skype, at least for the gamer scene.

Discords own announcement can be read on their blog.

With so much developer effort aimed at the gamer segment, can your brand benefit from the targeting and data being generated? What’s the play?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

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