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DIGITAL MARKETING NEWS

Etsy expands into manufacturing

Etsy has long been the place to find beautifully curated collections of items and all things crafty.

Now the platform is increasing its creative cred with the launch of Etsy Manufacturing.

If you make it, they will come

Etsy Manufacturing is a marketplace designed to bring designers and manufactures together to produce bespoke objects.

"At Etsy, we strive to help designers start, grow, and enjoy creative businesses. We hope that Etsy Manufacturing will help our community create direct, trusting relationships with production partners who share their values," the company explained.

Small scale

The move comes as Etsy continues to maintain its lead in the "handmade" category as opposed to mass produced goods.

Etsy Manufacturing could prove a boon for retailers looking to connect with local producers when marketing to an international, often cashed-up audience. 

Play nice

So far Etsy has facilitated close to 8000 partnerships between manufacturers and sellers, with 85% of these happening in the same country.

The numbers are compelling. Etsy currently attracts 1.5 million active sellers and 21.7 million active sellers.

While in 2014 Etsy's annual gross merchandise sales topped US$1.93 billion.
 

Learn with SMK W/C 4th July 2022

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