Over the past six months Facebook Brand Page Likes have jumped by 30 per cent.

Thumbs up

The stats come courtesy of Socialbakers, which analysed data from over 3 million Facebook pages.

The report found Page interactions, which includes Likes, comments and shares, have risen 30 per cent since the beginning of 2014.

Pay up

The figures might surprise some marketers, as Facebook has steadily reduced the reach of organic, or non-paid, posts.

Some reports suggest organic posts now reach as little as 6 per cent of followers.

While the Socialbakers study didn't mention if these interactions applied to paid or organic content, it demonstrates that it still pays to play on Facebook. 

To find out more visit socialbakers.com. 

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