[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Facebook moves into LinkedIn’s turf

It's been a busy month for Facebook. Earlier this week the platform muscled in on Twitter's territory by cosying up to broadcasters. Now Facebook has made a move on LinkedIn's turf with a new update aimed at job seekers. 

Apply within

Facebook now lets users add professional skills to their profile. 

Once users add their professional skills, Facebook provides links to pages related to the skill-sets they have entered. 

Users are also shown Facebook friends with similar skills, related pages, groups and non-Facebook friends with comparable interests. 

Importantly, if a user allows their Facebook profile to be tagged with a professional skill it will make them more discoverable to prospective employers.

Like or LinkedIn

Whether this update will make much of a dent in LinkedIn remains to be seen.

Privacy concerns see many users not publicly discoverable on Facebook, meaning prospective employers won't have access to the greatest number of candidates by exclusively scouring Facebook. 

If nothing else, the update shows Facebook isn't resting on its laurels – and is busy keeping the other platforms on their toes. 

Check out SMK’s upcoming industry leading training courses in: Melbourne, Sydney, Brisbane, Perth, Canberra, Auckland, Adelaide and Wellington.

Also, browse through hundreds of online social media video tutorials on eSMK Facebook, Twitter, LinkedIn, YouTube and more!!

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU