[SMK] Social Media Knowledge


Facebook partners up for mobile payments

Facebook is moving further into the mobile commerce market via new partnerships with PayPal and other mobile payment providers. 

More mobile

From this week users making in-app purchases via PayPal, Stripe and Braintree can use the “Autofill With Facebook” feature to complete payment forms using information from their Facebook profile.

The feature has been in beta over the past months and is now rolling out to US users, with a global release expected shortly.

Partner up

The Autofill feature is intended to help app developers and Facebook's partners net more revenue from mobile shoppers. So for example PayPal still receives a cut from any purchases made using the Autofill feature.

On the run

Some 78 per cent of Facebook's users are now mobile and over the past 12 months the platform has significantly ramped up its mobile offering. 

By making it easier to buy on-the-go Facebook not only helps its partners, it also shows that its in-app ads are valuable for brands. Another nice takeaway is more data on users' spending habits. 

One day Facebook may decide to sidestep its partners and take over processing payments itself. But until then, everyone's playing nice and enjoying the mobile honey pot.  

Check out SMK’s upcoming industry leading training courses in: Melbourne, Sydney, Brisbane, Perth, Canberra, Auckland, Adelaide and Wellington.

Also, browse through hundreds of online social media video tutorials on eSMK Facebook, Twitter, LinkedIn, YouTube and more!!

Learn with SMK through July

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

July's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment