Facebook is poised to release a new mobile advertising feature called Facebook Audience Network.
Mo' money
According to a report in Tech Crunch, Facebook will announce the feature at the f8 conference.
Facebook Audience Network (FAN), which has been in beta since 2012, will reportedly allow advertisers and developers to access Facebook's ad targeting data to create standard and custom mobile ad units.
Targeted content
Facebook currently caps the ads it shows to its mobile users, but FAN is expected to increase this limit – at least for advertisers with big budgets.
The real difference though will be the targeting Facebook can offer advertisers – that will presumably be more far more detailed that existing mobile advertising options.
Get moving
With recent Q1 earnings showing 59 per cent of Facebook's ad revenue now comes from mobile devices, the social network is clearly amping up its efforts away from desktop.
If users can stomach a greater number of ads showing more relevant content, FAN might be a win for marketers, users and of course Facebook.
Watch this space to see further details once FAN is announced.
If you enjoyed this article then subscribe FREE to the twice weekly SMK Digital Bulletin, click here now or visit www.smk.net.au/subscribe.
Also, click here download a FREE Social Media Policy Research Paper – worth $495. This FREE in-depth 17 page paper features insights from both communications and legal experts at the likes of: National Australia Bank (NAB), Edelman, Corrs Chambers Westgarth, Social@Ogilvy, SMK – Social Media Knowledge, The Victorian Electoral Commission. Or visit www.smk.net.au/downloads for details.
RECOMMENDED FOR YOU
Meta Bets Big on Meta AI
Meta has recently amplified its role in the generative…
Meta has recently amplified its role in the generative…
LinkedIn Trials Premium Company Page Business Subscription
LinkedIn is looking to follow Meta’s lead as it…
LinkedIn is looking to follow Meta’s lead as it…
Google Introduces New Generative AI Video Tools
Google has recently enhanced its creative tools by integrating…
Google has recently enhanced its creative tools by integrating…