[SMK] Social Media Knowledge


Feeling the heat, WhatsApp reboots Groups

Putting the social back into social media, WhatsApp has launched a raft of new features for Groups.

Group Think

First off, users can now add a description, which briefly outlines the group’s purpose, current topics, and guidelines. When a new member joins, this info will appear at the top of the chat.

Admins also get new powers, including the ability to control which members can alter information about the group such as icon, subject, and description.

It’s now easier to search for participants in a group. You can also catch up on messages that mention or you, or are addressed to you by tapping the new @ button in the chat window.

More is more

The move is part of Facebook’s push to get more users into groups across its vast properties. At last count, over 200 million users participate in groups. Facebook, ever modest, wants that figure to top 1 billion.

However Telegram remains one of the preferred apps when it comes group chats and payments. It also has the point of difference of not being owned by Facebook. Yet the numbers are striking: WhatsApp has 1.5 billion users, compared to Telegram’s 200 million.

Stay tuned to see which winds the groups will follow. The WhatsApp Group updates are now available on iOS and Android.

Learn with SMK through December

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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Not to mention a shoulder to cry on, occasionally.

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Content Marketing Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: Content Marketing Strategy & Evaluation
  • Module 2: Social Media Organic & Paid Content Best Practices
  • Module 3: Optimising Content for Google Search Success
  • Module 4: Content Marketing Planning, Systems & Processes

Conversion Rate Optimisation (CRO) Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: Conversion Rate Optimisation (CRO) Testing & UX Best Practices
  • Module 2: Tracking Conversions With Google Analytics, Meta Pixel & More
  • Module 3: Conversion Rate Optimisation Testing, Experimentation & Data Analysis
  • Module 4: Owned, Earned & Paid Media Conversion Rate Optimisation Strategies

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