[SMK] Social Media Knowledge


Google Play downranks crashy apps

Android apps in the Google Play store are now subject to AI-led quality tests, that will contribute to how often they’ll show up in searches.

Algorithmic method

In the same way that Google search famously ranks websites, the Android app store—Google Play—calculates uses a search and discovery algorithm to rank apps.

Recently, that algorithm has updated to incorporate markers of app quality, related to analysis by a tool called Android Vitals.

Better for users

In a post on the Android Developers blog, Google Play product manager Andrew Ahn noted that users ‘enjoy using apps and games which meet their performance and quality expectations’.

So, to improve Android user experience, certain apps are going to get harder to find on Google Play. These include apps that are:

  • Are slow.
  • Are inclined to crash.
  • Exert undue pressure on a device’s battery.

With this in place, apps that are better coded and more efficiently designed should naturally rise to the top.

Watch your vitals

Ahn says the algorithm tweak has already led to an increase in app engagement, with greater usage and fewer uninstalls.

So, when developing apps for Android, read the detail in user reviews and make sure your developers address issues identified by Android Vitals.

Noticed any fluctuation in your app’s rank on Google Play? Tell us about it below.

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through August 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

August SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Techical Labs: LinkedIn Pages, Ads, Campaign Manager, Pixel Tracking, & More on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Ecommerce & Social Commerce Essentials on Thursdays from 10 am – 12 pm AEST

  • Module One: 2022 Ecommerce and social trends, tools, challenges and opportunities
  • Module Two: Driving high-quality traffic to your online store that converts via Search, social, email and more
  • Module Three: Harnessing the power of Customer Relationship Management (CRM) to boost ROI
  • Module Four: Maximising social commerce opportunities within Facebook, Instagram, TikTok & YouTube

2022 Facebook Marketing Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: Facebook Marketing trends, benchmarks & opportunities
  • Module 2: Engaging Facebook users within the News Feeds & beyond
  • Module 3: Creating high-performing Facebook Ads campaigns
  • Module 4: Messaging, Events, Influencers, Groups & Commerce

Leave a Comment