[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

How did Coke and Lagerfeld meet?

Brand Dating, a company who specialises in corporate partnerships, has launched an online ‘dating site’ that aims to help Australian brands work together. The new site introduces compatible brands to create networking opportunities and strategic business relationships.

While the company won’t reveal the names of its clients, they have signed brands across more than 25 categories and have been responsible for bringing brands such Sony + FIFA and Diet Coke + Karl Lagerfeld together.

Brand, not blind dating

Brand Dating’s website mimics a traditional dating site and starts with a brand personality test clients complete to identify potential ‘partners’. Brand Dating then complies a list of complimentary brands and sends each client a ‘Match Report’ that either side is able to accept or decline.

Clients wanting more in-depth analysis can access Brand Dating’s consulting service that uses consumer profiling and social media reporting.

Mix and Match Marketing

By creating new connections for brands that would normally not come into contact with each other, Brand Dating is promoting its service as an economical way of engaging with brands that share similar values to facilitate establishing long-term relationships.

Article by: Dan Kuseta

Learn with SMK through April

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

SMK Editor

SMK Editor

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU

Meta Bets Big on Meta AI

Meta has recently amplified its role in the generative…

Meta has recently amplified its role in the generative…