Between Bieber and Snapchat, Millennials sometimes get a bad wrap from crusty old Gen X and Y.
However a new study from LinkedIn shows the millennials are doing just fine in the workplace, despite the desperate pleas of parents around the globe.
The team at LinkedIn Marketing Solutions researched the millions of millennials on LinkedIn and compiled the results in the Millennial Playbook.
The guide is billing itself as for millennials, by millennials. Here’s what they found.
Change is good
In the US there are now 85 million millennials, and globally the group represents over US$1 trillion in spending power.
The playbook segmented millennials into four categories:
- #TrendNetters are the closest to the media perception of millennials. They live their lives online, and thrive on feedback and peer recognition.
- #AlterNatives are more quiet, introverted, and concerned with privacy. They’re more tech-savvy than others because they want control of the devices they own.
- #LYFPreneurs are ambitious, hard-working, hard-playing go-getters looking to find the next transformative business model.
- #BetaBlazers are intensely knowledgeable, forward-thinking, trailblazing types who are all about quality over quantity.
Working for the man
Like the rest of us, millennials want to climb the ladder.
The number one thing millennials want from a job is advancement opportunity, topping both better pay and challenging work.
If work doesn’t provide a clear career progression, don’t expect your millennial workforce to wait around years for a position to open up.
They Like to Link
While the stereotype of millennials might be a mix of Snapchat and Instagram, plenty are on LinkedIn.
Globally there are 87 million millennials on the platform, and 11 million are classified as “decision makers”.
Interestingly, 30% of long-form publishing on LinkedIn is produced by millennials, despite the fact they account of less than a quarter of the user base.
To read the full report visit business.linkedin.com.